Pepper Direct Mail Success Story
Y-Care International Kosovo Relief Campaign's
Our mission
A major charity organisation needed to raise funds
quickly for an international relief campaign. A number of
different mailings were planned with quantities 40,000
plus for each mailing. Speed of turnaround and a quick
delivery of the mailings was absolutely critical to the
campaign's success.
Our solution
Each campaign pack consisted of:
- A donation carrier.
- A reply device.
- Information leaflets and letters explaining the campaign.
Mailing data was supplied from many sources and with so many list contributors, de-duplication was a must.
The results
These complex packs went out on time and within budget,
despite tight deadlines and little turnaround time,
generating over a 5% response rate.
