Broadway Travel

Founded over 70 years ago, Broadway Travel have a heritage that has defined its journey. They’ve been providing the best value deals for holidays and city breaks since 1948, and really know their stuff. With decades of experience and independence allow them to be 100% unbiased when choosing specially selected travel industry partners, and it’s these trusted relationships that place them at the forefront of the latest deals, discounts, and new hotels along with brand new destinations. This keeps their customers one step ahead, securing them the best travel deals available.

Key Figures

420K Customers Reached Annually

4K Monthly Bookings

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The Brief

Background
The Challenge for Pepper

  • Re-design brochure to optimise response
  • Eliminate spikes in bookings
  • Postage Optimisation for better return on investment
  • Increase Bookings from existing customers

Approach
Through a consultative process Pepper:

  • Employed Eye tracker software
  • Creative review to inform CTA placement
  • Combined holiday & cruise products into one brochure
  • Changed format to PIP brochure naked mailer
  • Added higher level personalisation to inside front cover
  • Advised on additional segmented tactical mailers to support online

Outcome
In the past year:

  • Eliminated plastic use
  • Optimised creative and CTA’s for improved response
  • Delivered year round bookings through tactical mailers
  • Delivered postal savings via postal incentives
  • Developed mail segments to increase response and bookings
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