150K Monthly prospects reached
2,400,000 Annual mail volume
Seasalt wanted to grow customers and build a case for new stores. Specification ideas for format, stock, usability and user experience. They sought postage optimisation for a better return on investment along with the acquisition of new business, while looking to increase the spend of their existing customers.
Pepper optimised the stock for branding and reduced weights, whilst maximising pagination and catalogue sizes for the most cost-effective postage band. We tested dual creatives for Seasalt’s existing customers and prospects as well as advising on special finishes, such as foiling to increase responses. We also advised on additional insert campaigns into lifestyle magazines to raise brand awareness.
As a result, Seasalt increased stores from 16 to 48 and increased frequent spenders from 20,000 to 120,000. They were able to adjust the specification of catalogue to create postage savings and improve offerings through customer segmentation