Seasalt is a British clothing brand that is quintessentially Cornish in every possible way. First opened in 1981 in Penzance, Cornwall. Seasalt design products that speak volumes of Cornwall, drawing inspiration from every nook and cranny. The creativity of the area and the rich maritime history are key elements that influence their colourful and conceptual collections.

Key Figures

150K Monthly prospects reached

2,400,000 Annual mail volume


The Brief

Seasalt wanted to grow customers and build a case for new stores. Specification ideas for format, stock, usability and user experience. They sought postage optimisation for a better return on investment along with the acquisition of new business, while looking to increase the spend of their existing customers.

Pepper optimised the stock for branding and reduced weights, whilst maximising pagination and catalogue sizes for the most cost-effective postage band. We tested dual creatives for Seasalt’s existing customers and prospects as well as advising on special finishes, such as foiling to increase responses. We also advised on additional insert campaigns into lifestyle magazines to raise brand awareness.

As a result, Seasalt increased stores from 16 to 48 and increased frequent spenders from 20,000 to 120,000. They were able to adjust the specification of catalogue to create postage savings and improve offerings through customer segmentation


We’ve worked with Pepper Communications for 5 years for print, mailing and data services. The entire team are a pleasure to work with, provide an efficient service and always meet our deadlines and quality standards.


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