A personal touch can make your marketing materials stand out from the crowd, which is the effect our direct mail personalisation services are designed to help you achieve. Personalisation includes both the marketing materials themselves and the envelopes, allowing you to alter your messaging for specific groups of people as needed.
Our facilities mean that we can manage the full creative process of printing and executing your direct mail campaign, which means that personalisation is much easier for us than it would be for a supplier who’s only involved for part of the process. In addition, because we work with our clients to understand the goals of their campaigns, we know exactly what they’re trying to achieve and can do our bit to ensure that the personalisation involved is serving the right purpose.
Consistent messaging across your campaign
By extending our personalisation services to envelopes and polywrapping, we can be sure that every element of your mail campaign is consistent in its messaging and quality. When your target audience receives these fully-personalised materials, the potential impact will be much greater than if they see something that’s clearly been sent out in bulk. Personalisation tells them that you’ve considered their needs and requirements and that you’ll value them as a customer, which are important signals to send to people who may otherwise be on the fence about buying from or working with you.
If you want more information about exactly how our personalisation services could fit into the campaign that you have in mind, get in touch with us today. One of our dedicated account managers will speak with you and be able to talk through your questions and the considerations that go into a successful print campaign.