Marketing departments nationwide are embarking on the biggest regulatory change we have seen in our working lifetimes.
What is GDPR?
The General Data Protection Regulation (GDPR) is a binding legislative act from the European Union designed for the protection of personal data. The regulation tackles the inconsistent data protection laws currently in place throughout EU member states and facilitates the secure, free-flow of data.
Why do you need to know about it?
As of April 2016, businesses have been preparing for the legislation coming into effect on 25th May 2018. Although we are in the process of leaving the EU, compliance with GDPR remains crucial for all UK businesses. If you fail to comply with the regulation your company could face fines of up to £17 million or 4% of global turnover and your company reputation damaged beyond repair.
There are ICO guidelines explaining this regulation in depth and every company must prepare and have systems in place by 25th May 2018.
If you would like some advice and guidance regarding GDPR from a direct marketing perspective please contact us and we will be happy to help.
GDPR raises a positive opportunity for direct mail vs digital communications online
- You DON’T need consent to send direct mail campaigns to recipients
- You DO need consent via recorded opt in or soft opt in to send digital communications online to recipients
We are proud to be GDPR certified, click here to view our certificates.
Click here to download our useful GDPR superhero guide which explains some key summary information from a direct marketing perspective.
The links below provide some useful resources to help you understand your obligations regarding compliancy with this standard:
- The direct marketing checklist from the ICO is useful and covers all your communication methods
Disclaimer: This is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR from a direct marketing perspective. This legal information is not the same as legal advice, where a lawyer applies the law to your specific circumstances, so we insist that you consult a lawyer or suitable legal representation if you’d like advice on your interpretation of this information or its accuracy. In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.