Blogs

News, Tips & Advice, Insight

Pepper are proud to be accredited JIC Mail Partners

Posted by Saul Whitford on May 27, 2021 5:12:08 PM

Wait what's JIC Mail? JIC Mail (Joint Industry Committee for Mail) delivers industry-standard audience measurement data for advertising mail and door drops. Advertising mail is the third largest media channel in the UK, worth an estimated £1.7bn annually. Prior to JIC Mail there was no standard data available to compare this channel like for like against other media channels such as TV, Radio or social ads. Now you can compare figures for reach, impressions and much more.

FSC, How to, Tips & Advice

How to Brief a Print Supplier

Posted by PepperComms on Apr 8, 2021 12:30:00 PM

The work your print supplier produces for you will only be as good as the brief you give them. Therefore, it’s important to give them as much information as possible to ensure a great result. It might be worthwhile (and certainly more cost-effective) to have several print jobs done at the same time e.g. brochures, mailers, letterheads, flyers, etc., so have a think about all your printing requirements that could possibly be done at the same time.

Direct Mail

Direct Mail Driving Conversions with Greater Efficiency

Posted by Saul Whitford on Mar 26, 2021 2:13:50 PM

Direct Mail Driving Conversions

Environment

Carbon Balanced Paper - All you need to know

Posted by Saul Whitford on Jan 26, 2021 1:52:02 PM

What is Carbon Balanced Paper? Carbon Balanced Paper enables you to offset the unavoidable carbon emissions of your office paper and printed marketing communications. Already one of the world’s truly responsible, sustainable, low carbon products, the average carbon impact of your paper can now be measured and offset through the work of World Land Trust. Carbon Balanced Paper is achieved through the preservation of ecologically important standing forests, under real and imminent threat of clearance, locking in carbon that would otherwise be released and securing continued absorption of carbon dioxide from the atmosphere. Following the principles of REDD+, this is recognised as one of the most cost effective and fastest ways to arrest the rise of atmospheric CO2 and global warming effects.

Resources, graphic design, How to, Data

How to prepare and supply print ready artwork and data files

Posted by Saul Whitford on Jan 8, 2021 7:21:31 PM

Introduction We're kicking off 2021 with a refresh of our how to guides which have be crafted over the past few years and have been refined and updated as new best practices and software updates have been rolled out.

Direct Mail, Postage, Retail, E-commerce

Uplift response and sales by 25% using Digital Stamp

Posted by Saul Whitford on Nov 13, 2020 10:40:44 AM

The digital stamp indicia is designed to mimic the look of a stamp, printed in full colour it's bright and engaging. This has the effect of increasing response rates from recipients due to its perception of being more personal than a black printed PPI (Postage Paid Impression).

Resources, Direct Mail, Marketing, Planning, Retail, Christmas, Black Friday, E-commerce

100 Days til Christmas - Planning Black Friday & Festive Mailings

Posted by Saul Whitford on Sep 16, 2020 5:15:53 PM

BLACK FRIDAY AND CHRISTMAS MAILINGS POSTAGE INCENTIVES. It's only 100 days until Christmas! Can you believe it? As part of our planning for Christmas series we examine some key incentives that could see you earn credit on the mailings that you send at these key periods.

Resources, Planning, Retail, E-commerce

Planning for Christmas - Insights and learnings for retail and ecommerce

Posted by Saul Whitford on Sep 14, 2020 5:09:55 PM

I know that with the recent warm weather we're really only just saying good-bye to summer but with schools back and the nights drawing in, Christmas is just around the corner and now is the time to start planning for it. Christmas is the key trading period for nearly all ecommerce, retailer and supermarket's, that's why we're going to be running a series of posts on how you can best prepare for this period. We're kicking things off with a video below from JICMAIL, who have analysed audience impacts  and commercial outcomes from Christmas 2019, to ascertain what benchmarks brands should aim for this year to enable better campaign planning for Ad Mail. It is clear that Mail drives response at this crucial time of year so we hope that you find this an interesting and insightful start to your planning.   

Charities, Fundraising

Top 10 reasons to use Mail for Charity Fundraising and more

Posted by Saul Whitford on Sep 8, 2020 2:38:17 PM

This was taken from our full guide to the Power of Mail for Charity Fundraising available here.

Postage

Cheaper postage is coming soon - Mailmark Economy Postage service to launch

Posted by Saul Whitford on Aug 7, 2020 4:49:03 PM

Introduction There will be a new postage kid on the block come January 2021. An even cheaper way to send letters via the Mailmark service. Prices haven’t yet been released but if you have non time critical mail there will be an even better value way to send the item, reducing costs and negating the annual postage price rises. Leave the techy geeky postage stuff to us and be safe in the knowledge that you’re saving ££££’s on your postage. Get in touch to see how we can save you money on your postage rates with a free postage audit. Want to know the techy geeky postage stuff? Cool… keep reading.

Direct mail marketing, Incentives, Door to Door, D2D

Door to Door Incentive - Buy one get one half price!

Posted by Saul Whitford on Jun 24, 2020 12:42:31 PM

Door drop marketing is a powerful, tactile and cost-effective way to reach new customers, with 73% of door drop messages being read, displayed or kept*. It’s customer engagement like this that can really help to boost your business.

Direct Mail, Marketing

Back to Business Scheme - How to reach customers after lockdown.

Posted by Saul Whitford on May 29, 2020 11:07:40 AM

Looking to develop your business during the lockdown? Are you offering a new delivery service locally or nationally? Do you see this growing into a business opportunity beyond lockdown? At Pepper, we can take care of design, print, and distribution* so you can get your message about your product or delivery service into the homes of everyone in your chosen area.

Mailing Tips and Advice, Marketing, Postage, Incentives

Save 5p per item with new COVID-19 Open for Business Incentive

Posted by Saul Whitford on May 5, 2020 12:37:33 PM

UPDATE - 20th May 2020 - Scheme has now been extended. Following the popularity of the COVID-19 Open for Business Incentive, Royal Mail have now extended the scheme from a volume cap of 20 million items to 120 million items. The incentive is running until 31 December 2020, and is designed to assist businesses with directly engaging with customers and prospects, and provide a much needed boost to their trading and advertising activity. The changing nature of the Covid-19 situation in the UK means that different segments of the market may wish to engage their customers and prospects at a time which is going to be most impactful. To ensure that businesses are able to receive the support when they need it, and with an emphasis on supporting shorter term volume to keep the market active,  the allocation of the overall incentive volume cap (including currently approved applications) is being split as follows: 40 million items for May and June; 60 million items for July to September; 20 million items for October to December. Royal Mail are currently processing over 130 applications received since the incentive launched on 6 May 2020. We can help you with your application and handle all of the paper work for you. As Boris announced last week that we're over the peak of the outbreak and further announcements to come on Sunday about the easing of lockdown restrictions we can start to cast our minds to how we will come out of this. Royal Mail have launched a new COVID-19 incentive which saves a massive 5p per item. This has the potential to save 1000's of pounds and get your message directly in the hands of your audience at this much needed time. 

Training, How to, Business

Free Training - Develop your potential with business courses across all areas

Posted by Saul Whitford on Apr 22, 2020 12:31:18 PM

Whether you're looking to upskill in your current field or looking to branch out into a new area, dip you toe in and expand your horizons. These courses should help you in your career.

Direct mail marketing, Direct Mail, Marketing, COVID-19, Coronavirus, Business, Health

Is mail safe in the time of Coronavirus?

Posted by Saul Whitford on Apr 15, 2020 9:52:21 AM

A few clients over the past week or so have asked me, is mail safe, given the circumstances that we now find ourselves. So we’ve considered the risks and how to mitigate them.

COVID-19, Family, Coronavirus, Business, Health

Pepper Coronavirus (COVID-19) Update

Posted by PepperComms on Apr 3, 2020 2:26:12 PM

Coronavirus (COVID-19) Update - 03 April

budget, direct mail campaigns, Direct mail marketing, Print, Data Processing, Marketing, Database Quality, COVID-19, Coronavirus

Ways to be proactive in these challenging times

Posted by Saul Whitford on Mar 20, 2020 3:25:16 PM

We have outlined some key areas below that may be helpful in getting proactive, whether you're acting now or preparing for the bounce back, let’s get busy!

adobe, advice, artwork guide, design, design for print, guide, indesign, pdf, Resources, graphic design, resource, How to

How to create a PDF/X1-a PDF from InDesign 2020

Posted by PepperComms on Mar 13, 2020 2:27:01 PM

Whether you’re a seasoned designer or a newb, follow our guide for Pepper perfect PDF’s.

direct mail campaigns, Direct mail marketing, Data Processing, Marketing, Database Quality, Free Data Audit, Data

Free Data Audit From Pepper

Posted by PepperComms on Feb 17, 2020 4:00:01 PM

“Marketers waste 21% of their marketing budget because of bad data”.

Direct mail marketing, Environment, FSC paper, Trees, paper

Is digital really greener than print?

Posted by PepperComms on Feb 14, 2020 1:14:19 PM

We’re all now living in a digital society – and increasingly, that’s how we’re talking to each other too.

Direct mail marketing

How to improve online conversions with offline marketing campaigns

Posted by PepperComms on Feb 3, 2020 3:33:54 PM

The dominance of the screen in the digital age tempts marketers to focus on solely online campaigns. While it’s vital to reach people where they spend most of their time, it’s crucial that you don’t entirely ignore the value of tried and tested offline marketing tactics too.

Direct mail marketing, Direct Mail Services, Litho Printing, Direct Mail, Direct Mail Services UK, Mailing House, Mailing House in Plymouth

Hitting the target with direct mail campaigns

Posted by PepperComms on Jan 31, 2020 2:19:08 PM

A successful direct mail campaign requires the right planning, some know-how, a little inventiveness and an effective and innovative production partner to help you achieve your targets.

Direct mail marketing

Using demographic and psychographic insights to fuel your marketing in 2020

Posted by PepperComms on Jan 2, 2020 1:18:25 PM

It’s easy to think that marketing is all about numbers. When return on investment and increased growth are in the back of your mind at all times it’s only natural.

Printing tips and advice

How to transfer digital designs to print

Posted by PepperComms on Nov 1, 2018 9:00:51 AM

Though direct mail marketing is an offline channel, digital design is the standard way of creating the campaign’s materials. However, you can’t just have a designer mock something up and assume that the printed material will look good.

News

4 local marketing ideas to help your business get noticed

Posted by PepperComms on Aug 1, 2018 9:00:18 AM

Small businesses are the lifeblood of the UK economy, with 60% of workers in the UK employed by a SME (small to medium sized enterprise). Many of these businesses exist to serve a particular area in the UK. They could be anything from an independent cafe in a town centre to a law firm that works with clients in the same city.

Direct mail marketing, Resources, Training

What makes a successful direct mail campaign

Posted by PepperComms on Jul 3, 2018 10:00:21 AM

A successful direct mail campaign involves more than sending flyers out and hoping for the best. It takes careful planning, creative skills and good data to reach the right people and make your message stick. When it’s run well, a direct mail campaign can offer an excellent return on investment and win you loyal customers.

Direct mail marketing, Printing tips and advice

6 offline strategies to build your online brand identity

Posted by PepperComms on Jun 15, 2018 3:25:30 PM

Over the past decade, more firms than ever have begun allocating an increasing amount of budget and resources to digital marketing in order to achieve strategic goals, while traditional marketing efforts become more and more scarce. In short, this shift is based on the recent evidence that online marketing efforts can be cheaper, easier to measure and analysed, as well as providing a greater insight into a company’s active clientele base. This, in turn, provides answers to the age-old marketing question of how to build a brand.

Charities, advice, Data Tips and Advice, Direct mail marketing, Direct Mail Services, Environment, Mailing Tips and Advice, Publishing, Resources, Training, data cleansing, Data Processing, Marketing, resource

Pepper Data Quality & Matching Whitepaper - Demystifying Data

Posted by PepperComms on Nov 11, 2015 10:16:50 AM

A brief summary of each section of the Whitepaper can be read below, enter your name and email to download the full printable PDF version (We send you a link on email too if you're on your phone now, don't worry!)  

adobe, advice, artwork guide, design, design for print, guide, indesign, pdf, Resources, graphic design, resource

How to prepare a print ready multi-page document in InDesign

Posted by PepperComms on Aug 7, 2015 1:41:54 PM

Read the article below to download the printable PDF version

adobe, advice, artwork guide, design, design for print, guide, indesign, Resources, graphic design, resource

How to prepare a print ready Roll, Gate or Z-Fold document in InDesign

Posted by PepperComms on Aug 6, 2015 12:28:05 PM

Read the article below to download the printable PDF version

campaigns, Direct mail marketing, Direct Mail, Marketing, printing

Creating a direct mail campaign – why your data is important

Posted by PepperComms on Sep 17, 2014 4:59:53 PM

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.

budget, direct mail campaigns, Direct mail marketing, Pepper news, Print, Data Processing, Marketing

Free direct mail data health check with Pepper

Posted by PepperComms on Sep 17, 2014 4:41:35 PM

We can help to ensure that your data is managed & cleansed correctly but most importantly we will work with you to ensure your data is GDPR compliant.  In addition to this we can create prospect pools, perform analysis and profile your data. Our range of sophisticated data processing services are designed to complement and integrate with the full range of mailing house solutions that we provide, including direct mail management, personalisation, lettershop and polythene enclosing.

creative design, Marketing, printing, Printing tips and advice

Our Guide to Specialist Print Finishes

Posted by PepperComms on Jul 10, 2014 2:36:31 PM

Using a specialist print finish can make your printed artwork stand-out and can be the perfect addition to your direct mail campaign. There are a wide range of finishes you can apply to your design. Have you ever considered adding a Spot UV varnish, embossing, hot foil or lamination?

artwork files, creative design, printing, Printing tips and advice

Tips of the Trade - Creating a PDF from InDesign

Posted by PepperComms on Jul 10, 2014 12:22:38 PM

It can be frustrating and confusing when you are dealing with the best settings to export your artwork to PDF. Here are our useful tips for Adobe InDesign to ensure you get the best results from your print.

Direct mail marketing, Direct Mail Services, enclosing solutions, media inserts, our guide to print finishes, point of sale, print management, printing

The Power of Direct Mail Marketing

Posted by PepperComms on Jul 9, 2014 12:36:02 PM

The majority of your marketing will be digital but have you considered that many consumers want information and offers via print communications? Have you considered the advantages of a print campaign? Tangible and attention grabbing media helps connect businesses with consumers at home, on their terms.

Print, News, Data Processing, Direct Mail, Marketing

Direct mail campaigns – your data is important

Posted by PepperComms on Feb 7, 2014 5:52:03 PM

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.

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Client Testimonial

We’re really delighted with the latest issue of our Chicken & Egg magazine. It’s perfect! We love the new size, and the new paper envelope which reduces our plastic usage as a charity, and the saving on postage as a result has been huge. This wouldn’t have been possible with your knowledge and expertise, so a huge thanks to you and the team at Pepper.

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