Blogs

Resources

100 Days til Christmas - Planning Black Friday & Festive Mailings

BLACK FRIDAY AND CHRISTMAS MAILINGS POSTAGE INCENTIVES. It's only 100 days until Christmas! Can you believe it? As part of our planning for Christmas series we examine some key incentives that could see you earn credit on the mailings that you send at these key periods.

Resources

Planning for Christmas - Insights and learnings for retail and ecommerce

I know that with the recent warm weather we're really only just saying good-bye to summer but with schools back and the nights drawing in, Christmas is just around the corner and now is the time to start planning for it. Christmas is the key trading period for nearly all ecommerce, retailer and supermarket's, that's why we're going to be running a series of posts on how you can best prepare for this period. We're kicking things off with a video below from JICMAIL, who have analysed audience impacts  and commercial outcomes from Christmas 2019, to ascertain what benchmarks brands should aim for this year to enable better campaign planning for Ad Mail. It is clear that Mail drives response at this crucial time of year so we hope that you find this an interesting and insightful start to your planning.   

Charities

Top 10 reasons to use Mail for Charity Fundraising and more

This was taken from our full guide to the Power of Mail for Charity Fundraising available here.

Postage

Cheaper postage is coming soon - Mailmark Economy Postage service to launch

Introduction There will be a new postage kid on the block come January 2021. An even cheaper way to send letters via the Mailmark service. Prices haven’t yet been released but if you have non time critical mail there will be an even better value way to send the item, reducing costs and negating the annual postage price rises. Leave the techy geeky postage stuff to us and be safe in the knowledge that you’re saving ££££’s on your postage. Get in touch to see how we can save you money on your postage rates with a free postage audit. Want to know the techy geeky postage stuff? Cool… keep reading.

Direct mail marketing

Door to Door Incentive - Buy one get one half price!

Door drop marketing is a powerful, tactile and cost-effective way to reach new customers, with 73% of door drop messages being read, displayed or kept*. It’s customer engagement like this that can really help to boost your business.

Resources

Lockdown Activity Guide Week 12

The restrictions are easing further and we can now visit friends outside from afar, and create support bubbles with some of our isolated family. This is why this will be our final activity guide, we hope that you've enjoyed them. Following on from last weeks activity guide, we continue to promote togetherness and celebrate our differences into Pride Month. You’ve probably seen your search engines and social media platforms sporting rainbows and colourful details in honour of the LBGTQ+ history and supporting the community. This weeks activity guide includes educational resources that explore LBGTQ+, and other topics that will help to teach us how to appreciate the planet and creativity in our world.

Resources

Lockdown Activity Guide Week 11

We’re another week on as lockdown continues to ease. Some of your little ones will have returned to school and more and more people are returning to work. Normality may be getting closer, at least here in the UK, but the implications will be long lasting.  As we’re sure most of you have heard, there are protests happening in the US and even reaching places in the UK to voice the Black Lives Matter movement after the tragic death of George Floyd. If you’re still home schooling your little ones, good topics to discuss could be ethnic and race awareness and differences, equality, human rights or black history. We’ve included some helpful links to get you started.

Resources

Lockdown Activity Guide Week 10

Is it Summer? It sure feels like it! What amazing weather for half term! If there were normal circumstances, I’m sure a lot of us would have ventured further and taken mini coastal breaks or maybe even gone abroad. Here at Pepper, we’re luckily to be in the South West and close to lovely beaches. Wherever you are, we hope you’ve had a great week with your family and taken the time to relax and count your blessings before we return to a more fast-paced, sort of normal soon. It’s back to home-schooling next week, and we have some more tips for you. As well as, of course, our weekly favourites. Enjoy the sunshine!

Direct Mail

Back to Business Scheme - How to reach customers after lockdown.

Looking to develop your business during the lockdown? Are you offering a new delivery service locally or nationally? Do you see this growing into a business opportunity beyond lockdown? At Pepper, we can take care of design, print, and distribution* so you can get your message about your product or delivery service into the homes of everyone in your chosen area.

Resources

Half Term Special - Lockdown Activity Guide Week 9

Half term is upon us as we head into the second May bank holiday. We've got our 5 top ideas for activities to keep everyone entertained. My personal favourite is camping in the back garden, especially with the weather forecast to be hot and sunny for all of the week! There is also some exercise moivation as well as the usual round up on recommended show, puzzles and colouring.

Resources

Lockdown Activity Guide Week 8

We're now in week 8 of lockdown. The government has announced plans to slowly ease the economy back into action with certain sectors going back to work but for many of us the stay at home message has remained the same.

Resources

Lockdown Activity Guide Week 7

May the force be with you, as this week saw Star Wars Day come and go. I hope that the force is still strong with you as we endure week 7 of lockdown but it seems the dark sides grip is loosening and we may soon be heralding in a new age. One we have not known since before 23rd March 2020.

Mailing Tips and Advice

Save 5p per item with new COVID-19 Open for Business Incentive

UPDATE - 20th May 2020 - Scheme has now been extended. Following the popularity of the COVID-19 Open for Business Incentive, Royal Mail have now extended the scheme from a volume cap of 20 million items to 120 million items. The incentive is running until 31 December 2020, and is designed to assist businesses with directly engaging with customers and prospects, and provide a much needed boost to their trading and advertising activity. The changing nature of the Covid-19 situation in the UK means that different segments of the market may wish to engage their customers and prospects at a time which is going to be most impactful. To ensure that businesses are able to receive the support when they need it, and with an emphasis on supporting shorter term volume to keep the market active,  the allocation of the overall incentive volume cap (including currently approved applications) is being split as follows: 40 million items for May and June; 60 million items for July to September; 20 million items for October to December. Royal Mail are currently processing over 130 applications received since the incentive launched on 6 May 2020. We can help you with your application and handle all of the paper work for you. As Boris announced last week that we're over the peak of the outbreak and further announcements to come on Sunday about the easing of lockdown restrictions we can start to cast our minds to how we will come out of this. Royal Mail have launched a new COVID-19 incentive which saves a massive 5p per item. This has the potential to save 1000's of pounds and get your message directly in the hands of your audience at this much needed time. 

Resources

Lockdown Activity Guide Week 6

Week 6 of lockdown, the sun has gone and the April showers have made an appearance, but we're not going to let it get us down!  Hopefully by now you know what to expect but if you are new to this then as the title denotes we've produced an activity guide for each week of lockdown. You can see the back catalogue on our blog. 

Resources

Lockdown Activity Guide Week 5

Week 5 of lockdown, week 5 of our lockdown activity guide. Hopefully by now you know what to expect but if you are new to this then as the title denotes we've produced an activity guide for each week of lockdown. You can see the back catalogue on our blog.

Training

Free Training - Develop your potential with business courses across all areas

Whether you're looking to upskill in your current field or looking to branch out into a new area, dip you toe in and expand your horizons. These courses should help you in your career.

Resources

Lockdown Activity Guide Week 4

As we stretch into this 4th week of lockdown it looks like we may well be here for a few more weeks yet but there is, hopefully, a little light at the end of the tunnel with many media outlets and experts believing that the lockdown restrictions will start to ease from 4th May, a mere 3 weeks away!

Direct mail marketing

Is mail safe in the time of Coronavirus?

A few clients over the past week or so have asked me, is mail safe, given the circumstances that we now find ourselves. So we’ve considered the risks and how to mitigate them.

Resources

Pepper's Easter Activity Pack

We may not be experiencing the Easter that any of us thought that we would be enjoying, but at least the sun will be shining and the mercury rising, so hopefully you can all get out in your designated exercise time. While everything is still on hold for the foreseeable future we've put together an Easter special version of our weekly activity guide, packed with fun for all the family while we find ourselves in Lockdown for the extended Easter bank holiday weekend. 

COVID-19

Pepper Coronavirus (COVID-19) Update

Coronavirus (COVID-19) Update - 03 April

Resources

Pepper's Lockdown Activity Guide Issue 2

We hope that you're all fit and well in the second week of lockdown, we've produced a second issue of our lockdown activity guide for you, to ease the pain. Whether that's total unadulterated boredom, going mad with kids climbing the walls, all out cabin fever or all of the above plus some!

Resources

Pepper's Isolation Activity Guide

Thousands of people are in or facing a period of quarantine or isolation as a result of Coronavirus. At the best of times, staying away from loved ones, peers and colleagues would be a challenge, but adding the spectre of a potentially life threatening infection to the mix can elevate this to a stressful experience.

budget

Ways to be proactive in these challenging times

We have outlined some key areas below that may be helpful in getting proactive, whether you're acting now or preparing for the bounce back, let’s get busy!

adobe

How to create a PDF/X1-a PDF from InDesign 2020

Whether you’re a seasoned designer or a newb, follow our guide for Pepper perfect PDF’s.

direct mail campaigns

Free Data Audit From Pepper

“Marketers waste 21% of their marketing budget because of bad data”.

Direct mail marketing

Is digital really greener than print?

We’re all now living in a digital society – and increasingly, that’s how we’re talking to each other too.

Direct mail marketing

How to improve online conversions with offline marketing campaigns

The dominance of the screen in the digital age tempts marketers to focus on solely online campaigns. While it’s vital to reach people where they spend most of their time, it’s crucial that you don’t entirely ignore the value of tried and tested offline marketing tactics too.

Direct mail marketing

Hitting the target with direct mail campaigns

A successful direct mail campaign requires the right planning, some know-how, a little inventiveness and an effective and innovative production partner to help you achieve your targets.

Direct mail marketing

Using demographic and psychographic insights to fuel your marketing in 2020

It’s easy to think that marketing is all about numbers. When return on investment and increased growth are in the back of your mind at all times it’s only natural.

Printing tips and advice

How to transfer digital designs to print

Though direct mail marketing is an offline channel, digital design is the standard way of creating the campaign’s materials. However, you can’t just have a designer mock something up and assume that the printed material will look good.

News

4 local marketing ideas to help your business get noticed

Small businesses are the lifeblood of the UK economy, with 60% of workers in the UK employed by a SME (small to medium sized enterprise). Many of these businesses exist to serve a particular area in the UK. They could be anything from an independent cafe in a town centre to a law firm that works with clients in the same city.

Direct mail marketing

How to run eco-friendly print ads

Direct mail campaigns can be powerful marketing tools but there is a perception that they’re not so good for the environment. The reality is that their impact will be directly controlled by the people in charge of the campaign. The decisions that you make throughout will affect how eco-friendly your materials can be.

Direct mail marketing

What makes a successful direct mail campaign

A successful direct mail campaign involves more than sending flyers out and hoping for the best. It takes careful planning, creative skills and good data to reach the right people and make your message stick. When it’s run well, a direct mail campaign can offer an excellent return on investment and win you loyal customers.

Direct mail marketing

6 offline strategies to build your online brand identity

Over the past decade, more firms than ever have begun allocating an increasing amount of budget and resources to digital marketing in order to achieve strategic goals, while traditional marketing efforts become more and more scarce. In short, this shift is based on the recent evidence that online marketing efforts can be cheaper, easier to measure and analysed, as well as providing a greater insight into a company’s active clientele base. This, in turn, provides answers to the age-old marketing question of how to build a brand.

Charities

Pepper Data Quality & Matching Whitepaper - Demystifying Data

A brief summary of each section of the Whitepaper can be read below, enter your name and email to download the full printable PDF version (We send you a link on email too if you're on your phone now, don't worry!)  

adobe

How to prepare a print ready flat and single fold document in InDesign

Read the article below or enter your email to download the printable PDF version [email-download download_id="1396" contact_form_id="1395"]

adobe

How to prepare a print ready multi-page document in InDesign

Read the article below to download the printable PDF version

adobe

How to prepare a print ready Roll, Gate or Z-Fold document in InDesign

Read the article below to download the printable PDF version

campaigns

Creating a direct mail campaign – why your data is important

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.

budget

Free direct mail data health check with Pepper

We can help to ensure that your data is managed & cleansed correctly but most importantly we will work with you to ensure your data is GDPR compliant.  In addition to this we can create prospect pools, perform analysis and profile your data. Our range of sophisticated data processing services are designed to complement and integrate with the full range of mailing house solutions that we provide, including direct mail management, personalisation, lettershop and polythene enclosing.

creative design

Our Guide to Specialist Print Finishes

Using a specialist print finish can make your printed artwork stand-out and can be the perfect addition to your direct mail campaign. There are a wide range of finishes you can apply to your design. Have you ever considered adding a Spot UV varnish, embossing, hot foil or lamination?

artwork files

Tips of the Trade - Creating a PDF from InDesign

It can be frustrating and confusing when you are dealing with the best settings to export your artwork to PDF. Here are our useful tips for Adobe InDesign to ensure you get the best results from your print.

Direct mail marketing

The Power of Direct Mail Marketing

The majority of your marketing will be digital but have you considered that many consumers want information and offers via print communications? Have you considered the advantages of a print campaign? Tangible and attention grabbing media helps connect businesses with consumers at home, on their terms.

biodegradable polywrap

How to Brief a Print Supplier

The work your print supplier produces for you will only be as good as the brief you give them. Therefore, it’s important to give them as much information as possible to ensure a great result. It might be worthwhile (and certainly more cost-effective) to have several print jobs done at the same time e.g. brochures, mailers, letterheads, flyers, etc., so have a think about all your printing requirements that could possibly be done at the same time.

Litho Printing

5 tips for managing print collateral

Look in to your office store cupboard; we’re willing to bet that there is some unused print collateral in there; anything from dusty, out-of-date brochures, through to unused stationery with the wrong address on it. Take heart, you’re not alone in having a surplus of unused print collateral. Not only is unused print costly it’s also wasteful and impractical - what else could you be storing instead?

Litho Printing in Plymouth

Make Money And Save Money Using A Print Management Company

A print management company can help your business make money and save money by designing, creating, printing, warehousing, and distributing all the printed suppliers, sales materials, and promotional materials that a business uses on a daily basis.

brand identity

5 Steps Towards a Successful Print Campaign

Good planning and preparation can make a huge difference when it comes to running a print campaign.  Putting aside some time to define the objectives of a campaign; and benchmarking your current position so you can understand the effectiveness of a campaign, is time well spent.

Print

Direct mail campaigns – your data is important

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.

Get the latest updates

Client Testimonial

I am blown away. Thank you.

You could have easily taken your foot off the gas with how much you were delayed at the beginning and you didn’t, you exceeded. Excellent service.

Contact us

Looking for solutions to your print needs? Contact us today

Message us using the form below and we will be in touch!