Blogs

Resources

Pepper's Isolation Activity Guide

Thousands of people are in or facing a period of quarantine or isolation as a result of Coronavirus. At the best of times, staying away from loved ones, peers and colleagues would be a challenge, but adding the spectre of a potentially life threatening infection to the mix can elevate this to a stressful experience.

budget

Ways to be proactive in these challenging times

We have outlined some key areas below that may be helpful in getting proactive, whether you're acting now or preparing for the bounce back, let’s get busy!

adobe

How to create a PDF/X1-a PDF from InDesign 2020

Whether you’re a seasoned designer or a newb, follow our guide for Pepper perfect PDF’s.

COVID-19

Pepper Coronavirus (COVID-19) Update

Coronavirus (COVID-19) Update - 27 March

budget

Free Data Audit From Pepper

“Marketers waste 21% of their marketing budget because of bad data”.

Direct mail marketing

Is digital really greener than print?

We’re all now living in a digital society – and increasingly, that’s how we’re talking to each other too.

Direct mail marketing

How to improve online conversions with offline marketing campaigns

The dominance of the screen in the digital age tempts marketers to focus on solely online campaigns. While it’s vital to reach people where they spend most of their time, it’s crucial that you don’t entirely ignore the value of tried and tested offline marketing tactics too.

Direct mail marketing

Hitting the target with direct mail campaigns

A successful direct mail campaign requires the right planning, some know-how, a little inventiveness and an effective and innovative production partner to help you achieve your targets.

Direct mail marketing

Using demographic and psychographic insights to fuel your marketing in 2020

It’s easy to think that marketing is all about numbers. When return on investment and increased growth are in the back of your mind at all times it’s only natural.

Printing tips and advice

How to transfer digital designs to print

Though direct mail marketing is an offline channel, digital design is the standard way of creating the campaign’s materials. However, you can’t just have a designer mock something up and assume that the printed material will look good.

News

4 local marketing ideas to help your business get noticed

Small businesses are the lifeblood of the UK economy, with 60% of workers in the UK employed by a SME (small to medium sized enterprise). Many of these businesses exist to serve a particular area in the UK. They could be anything from an independent cafe in a town centre to a law firm that works with clients in the same city.

Direct mail marketing

How to run eco-friendly print ads

Direct mail campaigns can be powerful marketing tools but there is a perception that they’re not so good for the environment. The reality is that their impact will be directly controlled by the people in charge of the campaign. The decisions that you make throughout will affect how eco-friendly your materials can be.

Direct mail marketing

What makes a successful direct mail campaign

A successful direct mail campaign involves more than sending flyers out and hoping for the best. It takes careful planning, creative skills and good data to reach the right people and make your message stick. When it’s run well, a direct mail campaign can offer an excellent return on investment and win you loyal customers.

Direct mail marketing

6 offline strategies to build your online brand identity

Over the past decade, more firms than ever have begun allocating an increasing amount of budget and resources to digital marketing in order to achieve strategic goals, while traditional marketing efforts become more and more scarce. In short, this shift is based on the recent evidence that online marketing efforts can be cheaper, easier to measure and analysed, as well as providing a greater insight into a company’s active clientele base. This, in turn, provides answers to the age-old marketing question of how to build a brand.

Charities

Pepper Data Quality & Matching Whitepaper - Demystifying Data

A brief summary of each section of the Whitepaper can be read below, enter your name and email to download the full printable PDF version (We send you a link on email too if you're on your phone now, don't worry!)  

adobe

How to prepare a print ready flat and single fold document in InDesign

Read the article below or enter your email to download the printable PDF version [email-download download_id="1396" contact_form_id="1395"]

adobe

How to prepare a print ready multi-page document in InDesign

Read the article below to download the printable PDF version

adobe

How to prepare a print ready Roll, Gate or Z-Fold document in InDesign

Read the article below to download the printable PDF version

campaigns

Creating a direct mail campaign – why your data is important

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.

budget

Free direct mail data health check with Pepper

We can help to ensure that your data is managed & cleansed correctly but most importantly we will work with you to ensure your data is GDPR compliant.  In addition to this we can create prospect pools, perform analysis and profile your data. Our range of sophisticated data processing services are designed to complement and integrate with the full range of mailing house solutions that we provide, including direct mail management, personalisation, lettershop and polythene enclosing.

creative design

Our Guide to Specialist Print Finishes

Using a specialist print finish can make your printed artwork stand-out and can be the perfect addition to your direct mail campaign. There are a wide range of finishes you can apply to your design. Have you ever considered adding a Spot UV varnish, embossing, hot foil or lamination?

artwork files

Tips of the Trade - Creating a PDF from InDesign

It can be frustrating and confusing when you are dealing with the best settings to export your artwork to PDF. Here are our useful tips for Adobe InDesign to ensure you get the best results from your print.

Direct mail marketing

The Power of Direct Mail Marketing

The majority of your marketing will be digital but have you considered that many consumers want information and offers via print communications? Have you considered the advantages of a print campaign? Tangible and attention grabbing media helps connect businesses with consumers at home, on their terms.

biodegradable polywrap

How to Brief a Print Supplier

The work your print supplier produces for you will only be as good as the brief you give them. Therefore, it’s important to give them as much information as possible to ensure a great result. It might be worthwhile (and certainly more cost-effective) to have several print jobs done at the same time e.g. brochures, mailers, letterheads, flyers, etc., so have a think about all your printing requirements that could possibly be done at the same time.

Litho Printing

5 tips for managing print collateral

Look in to your office store cupboard; we’re willing to bet that there is some unused print collateral in there; anything from dusty, out-of-date brochures, through to unused stationery with the wrong address on it. Take heart, you’re not alone in having a surplus of unused print collateral. Not only is unused print costly it’s also wasteful and impractical - what else could you be storing instead?

Litho Printing in Plymouth

Make Money And Save Money Using A Print Management Company

A print management company can help your business make money and save money by designing, creating, printing, warehousing, and distributing all the printed suppliers, sales materials, and promotional materials that a business uses on a daily basis.

brand identity

5 Steps Towards a Successful Print Campaign

Good planning and preparation can make a huge difference when it comes to running a print campaign.  Putting aside some time to define the objectives of a campaign; and benchmarking your current position so you can understand the effectiveness of a campaign, is time well spent.

Print

Direct mail campaigns – your data is important

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.

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Client Testimonial

We’re really delighted with the latest issue of our Chicken & Egg magazine. It’s perfect! We love the new size, and the new paper envelope which reduces our plastic usage as a charity, and the saving on postage as a result has been huge. This wouldn’t have been possible with your knowledge and expertise, so a huge thanks to you and the team at Pepper.

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