Pepper News

How to transfer digital designs to print
01
Nov
2018

How to transfer digital designs to print

Printing tips and advice

Though direct mail marketing is an offline channel, digital design is the standard way of creating the campaign’s materials. However, you can’t just have a designer mock something up and assume that the printed material will look good.[…]

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How to improve online conversions with offline marketing campaigns
01
Oct
2018

How to improve online conversions with offline marketing campaigns

Direct mail marketing

The digital age tempts marketers to focus all their time and money online. While it’s important to reach people on the internet, it’s crucial that you don’t forget the value of tried and tested offline marketing efforts.[…]

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Using demographic and psychographic insights to fuel your marketing strategy
01
Sep
2018

Using demographic and psychographic insights to fuel your marketing strategy

Direct mail marketing

It’s easy to think that marketing is all about numbers. When return on investment and increased growth are in the back of your mind at all times it’s only natural.[…]

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4 local marketing ideas to help your business get noticed
01
Aug
2018

4 local marketing ideas to help your business get noticed

News

Small businesses are the lifeblood of the UK economy, with 60% of workers in the UK employed by a SME (small to medium sized enterprise). Many of these businesses exist to serve a particular area in the UK. They could be anything from an independent cafe in a town centre to a law firm that works with clients in the same city.[…]

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How to run eco-friendly print ads
16
Jul
2018

How to run eco-friendly print ads

Direct mail marketing · Environment · Printing tips and advice

Direct mail campaigns can be powerful marketing tools but there is a perception that they’re not so good for the environment. The reality is that their impact will be directly controlled by the people in charge of the campaign. The decisions that you make throughout will affect how eco-friendly your materials can be.[…]

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What makes a successful direct mail campaign
03
Jul
2018

What makes a successful direct mail campaign

Direct mail marketing · Resources · Training

A successful direct mail campaign involves more than sending flyers out and hoping for the best. It takes careful planning, creative skills and good data to reach the right people and make your message stick. When it’s run well, a direct mail campaign can offer an excellent return on investment and win you loyal customers.[…]

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6 offline strategies to build your online brand identity
15
Jun
2018

6 offline strategies to build your online brand identity

Direct mail marketing · Printing tips and advice

Over the past decade, more firms than ever have begun allocating an increasing amount of budget and resources to digital marketing in order to achieve strategic goals, while traditional marketing efforts become more and more scarce. In short, this shift is based on the recent evidence that online marketing efforts can be cheaper, easier to measure and analysed, as well as providing a greater insight into a company’s active clientele base. This, in turn, provides answers to the age-old marketing question of how to build a brand.[…]

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Herald Business Awards 2018
14
Mar
2018

Herald Business Awards 2018

News

One of the best family businesses in Plymouth... Pepper has been shortlisted in the Family Business of the Year category as part of the 2018 Herald Business Awards.[…]

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Hotel letter delayed 25 Years in the post finally delivered.
19
Feb
2016

Hotel letter delayed 25 Years in the post finally delivered.

News

Sally Walters Late Letter A woman from Bristol has received a letter sent to her nearly 25 years ago. Sally Waters, who still lives in the same house in St Andrew's, said the letter was dated 27 August 1991 and contained a receipt for a deposit from the Cliffden Hotel in Teignmouth. The sealed envelope came in a plastic bag with a sticker which said "we're sorry this item has been delayed in the post". Royal Mail was unable to say for certain why the letter arrived so late. A spokesman said it had probably been put back into the postal system by someone, rather than being "lost in the post". Ms Waters said she was not upset at the late delivery as it did not stop her going on the holiday she was planning for, in 1992. She wondered if the letter "fell behind a shelf and got mislaid" and said she was "quite amused" by the matter. "Somebody said I ought to frame it," she added. If you've been let down by your postal provider with late delivery give us a call and see how we can help reach your customers on time. Call 08450 603050 Source: bbc.co.uk[…]

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Merry Christmas and a Happy New Year - plus the Legendary Pepper Desk Top Calendar
22
Dec
2015

Merry Christmas and a Happy New Year - plus the Legendary Pepper Desk Top Calendar

News

Wishing all our clients, staff, friends and family a very Merry Christmas and a Happy New Year. At this time of year we look back at the highs and the lows, the good with the bad. The quick turn-arounds, the deadlines made and missed, the proofs sent, artwork amended, the favours done and jobs and campaigns delivered to happy clients with the odd sprinkling of problems resolved. We wanted to take this opportunity to thank everyone for their continued support and hard work to deliver some incredible work for some great clients.[…]

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