Wait what's JIC Mail? JIC Mail (Joint Industry Committee for Mail) delivers industry-standard audience measurement data for advertising mail and door drops. Advertising mail is the third largest media channel in the UK, worth an estimated £1.7bn annually. Prior to JIC Mail there was no standard data available to compare this channel like for like against other media channels such as TV, Radio or social ads. Now you can compare figures for reach, impressions and much more.
Small businesses are the lifeblood of the UK economy, with 60% of workers in the UK employed by a SME (small to medium sized enterprise). Many of these businesses exist to serve a particular area in the UK. They could be anything from an independent cafe in a town centre to a law firm that works with clients in the same city.
If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.