We can help to ensure that your data is managed correctly, create prospect pools, perform analysis, cleanse and profile your data. Our range of sophisticated data processing services are designed to complement and integrate with the full range of mailing house solutions that we provide, including direct mail management, personalisation, lettershop and polythene enclosing.
The work your print supplier produces for you will only be as good as the brief you give them. Therefore, it’s important to give them as much information as possible to ensure a great result. It might be worthwhile (and certainly more cost-effective) to have several print jobs done at the same time e.g. brochures, mailers, letterheads, flyers, etc., so have a think about all your printing requirements that could possibly be done at the same time.
After the high of national and international events in 2012 and 2013 which saw some huge graphic design projects including the Olympics and Golden Jubilee Celebrations take place. 2014 is shaping up to be a year of budget sensitive, smaller design and marketing projects for many businesses. This is influencing the way printing jobs are approached and designed, which in turn is affected by technological advancements in printing techniques.
Good planning and preparation can make a huge difference when it comes to running a print campaign. Putting aside some time to define the objectives of a campaign; and benchmarking your current position so you can understand the effectiveness of a campaign, is time well spent.
If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.
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