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Ways to be proactive in these challenging times

We have outlined some key areas below that may be helpful in getting proactive, whether you're acting now or preparing for the bounce back, let’s get busy!

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Free Data Audit From Pepper

“Marketers waste 21% of their marketing budget because of bad data”.

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Free direct mail data health check with Pepper

We can help to ensure that your data is managed & cleansed correctly but most importantly we will work with you to ensure your data is GDPR compliant.  In addition to this we can create prospect pools, perform analysis and profile your data. Our range of sophisticated data processing services are designed to complement and integrate with the full range of mailing house solutions that we provide, including direct mail management, personalisation, lettershop and polythene enclosing.

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How to Brief a Print Supplier

The work your print supplier produces for you will only be as good as the brief you give them. Therefore, it’s important to give them as much information as possible to ensure a great result. It might be worthwhile (and certainly more cost-effective) to have several print jobs done at the same time e.g. brochures, mailers, letterheads, flyers, etc., so have a think about all your printing requirements that could possibly be done at the same time.

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5 Steps Towards a Successful Print Campaign

Good planning and preparation can make a huge difference when it comes to running a print campaign.  Putting aside some time to define the objectives of a campaign; and benchmarking your current position so you can understand the effectiveness of a campaign, is time well spent.

Print

Direct mail campaigns – your data is important

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.

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Client Testimonial

My directors and my Head of Marketing have had very high praise for the samples that got here today, they’re very impressed with the quality which helps the mailer tenfold. It’s very punchy. So, thank you guys, as ever, it is very much appreciated. Very nice work.

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