Direct mail campaigns can be powerful marketing tools but there is a perception that they’re not so good for the environment. The reality is that their impact will be directly controlled by the people in charge of the campaign. The decisions that you make throughout will affect how eco-friendly your materials can be.
My April edition of Independent Practitioner Today landed on my doormat yesterday and it looks superb. So thank you for all your help in getting this done. I know that Matthew put in a lot of work on this, but the result was worth it. We have had feedback from some very senior people in the private healthcare industry and they were impressed.