Blogs

Direct Mail, Marketing

An introduction to the 3 types of mail.

Posted by Saul Whitford on Dec 10, 2021 2:34:15 PM

There are 3 methods of direct mail distribution that sit on a sliding scale from less targeted, cost effective mass marketing at the unaddressed end of the spectrum to highly targeted 1-2-1 communication at the addressed end with partially addressed sitting in between.

Direct Mail

Direct Mail Driving Conversions with Greater Efficiency

Posted by Saul Whitford on Mar 26, 2021 2:13:50 PM

Direct Mail Driving Conversions

Direct Mail, Postage, Retail, E-commerce

Uplift response and sales by 25% using Digital Stamp

Posted by Saul Whitford on Nov 13, 2020 10:40:44 AM

The digital stamp indicia is designed to mimic the look of a stamp, printed in full colour it's bright and engaging. This has the effect of increasing response rates from recipients due to its perception of being more personal than a black printed PPI (Postage Paid Impression).

Resources, Direct Mail, Marketing, Planning, Retail, Christmas, Black Friday, E-commerce

100 Days til Christmas - Planning Black Friday & Festive Mailings

Posted by Saul Whitford on Sep 16, 2020 5:15:53 PM

BLACK FRIDAY AND CHRISTMAS MAILINGS POSTAGE INCENTIVES. It's only 100 days until Christmas! Can you believe it? As part of our planning for Christmas series we examine some key incentives that could see you earn credit on the mailings that you send at these key periods.

Direct Mail, Marketing

Back to Business Scheme - How to reach customers after lockdown.

Posted by Saul Whitford on May 29, 2020 11:07:40 AM

Looking to develop your business during the lockdown? Are you offering a new delivery service locally or nationally? Do you see this growing into a business opportunity beyond lockdown? At Pepper, we can take care of design, print, and distribution* so you can get your message about your product or delivery service into the homes of everyone in your chosen area.

Direct mail marketing, Direct Mail, Marketing, COVID-19, Coronavirus, Business, Health

Is mail safe in the time of Coronavirus?

Posted by Saul Whitford on Apr 15, 2020 9:52:21 AM

A few clients over the past week or so have asked me, is mail safe, given the circumstances that we now find ourselves. So we’ve considered the risks and how to mitigate them.

Direct mail marketing, Direct Mail Services, Litho Printing, Direct Mail, Direct Mail Services UK, Mailing House, Mailing House in Plymouth

Hitting the target with direct mail campaigns

Posted by PepperComms on Jan 31, 2020 2:19:08 PM

A successful direct mail campaign requires the right planning, some know-how, a little inventiveness and an effective and innovative production partner to help you achieve your targets.

campaigns, Direct mail marketing, Direct Mail, Marketing, printing

Creating a direct mail campaign – why your data is important

Posted by PepperComms on Sep 17, 2014 4:59:53 PM

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.

Print, News, Data Processing, Direct Mail, Marketing

Direct mail campaigns – your data is important

Posted by PepperComms on Feb 7, 2014 5:52:03 PM

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.

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