Blogs

There are 3 methods of direct mail distribution that sit on a sliding scale from less targeted, cost effective mass marketing at the unaddressed end of the spectrum to highly targeted 1-2-1 communication at the addressed end with partially addressed sitting in between.

Direct Mail Driving Conversions

The digital stamp indicia is designed to mimic the look of a stamp, printed in full colour it's bright and engaging. This has the effect of increasing response rates from recipients due to its perception of being more personal than a black printed PPI (Postage Paid Impression).

BLACK FRIDAY AND CHRISTMAS MAILINGS POSTAGE INCENTIVES. It's only 100 days until Christmas! Can you believe it? As part of our planning for Christmas series we examine some key incentives that could see you earn credit on the mailings that you send at these key periods.

Looking to develop your business during the lockdown? Are you offering a new delivery service locally or nationally? Do you see this growing into a business opportunity beyond lockdown? At Pepper, we can take care of design, print, and distribution* so you can get your message about your product or delivery service into the homes of everyone in your chosen area.

A few clients over the past week or so have asked me, is mail safe, given the circumstances that we now find ourselves. So we’ve considered the risks and how to mitigate them.

A successful direct mail campaign requires the right planning, some know-how, a little inventiveness and an effective and innovative production partner to help you achieve your targets.

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.