Direct Mail Driving Conversions
What is Carbon Balanced Paper? Carbon Balanced Paper enables you to offset the unavoidable carbon emissions of your office paper and printed marketing communications. Already one of the world’s truly responsible, sustainable, low carbon products, the average carbon impact of your paper can now be measured and offset through the work of World Land Trust. Carbon Balanced Paper is achieved through the preservation of ecologically important standing forests, under real and imminent threat of clearance, locking in carbon that would otherwise be released and securing continued absorption of carbon dioxide from the atmosphere. Following the principles of REDD+, this is recognised as one of the most cost effective and fastest ways to arrest the rise of atmospheric CO2 and global warming effects.
Introduction We're kicking off 2021 with a refresh of our how to guides which have be crafted over the past few years and have been refined and updated as new best practices and software updates have been rolled out.
The digital stamp indicia is designed to mimic the look of a stamp, printed in full colour it's bright and engaging. This has the effect of increasing response rates from recipients due to its perception of being more personal than a black printed PPI (Postage Paid Impression).
The Christmas period is swiftly approaching and below you'll find the key estimated mailing dates to ensure that your campaigns are with your audience when they should be.
As we enter Lockdown 2.0 with further restrictions to ease the spread and minimise the impact of the second wave. We wanted to share with you our learnings from the past lockdown and how you can continue to work through this period.
BLACK FRIDAY AND CHRISTMAS MAILINGS POSTAGE INCENTIVES. It's only 100 days until Christmas! Can you believe it? As part of our planning for Christmas series we examine some key incentives that could see you earn credit on the mailings that you send at these key periods.
I know that with the recent warm weather we're really only just saying good-bye to summer but with schools back and the nights drawing in, Christmas is just around the corner and now is the time to start planning for it. Christmas is the key trading period for nearly all ecommerce, retailer and supermarket's, that's why we're going to be running a series of posts on how you can best prepare for this period. We're kicking things off with a video below from JICMAIL, who have analysed audience impacts and commercial outcomes from Christmas 2019, to ascertain what benchmarks brands should aim for this year to enable better campaign planning for Ad Mail. It is clear that Mail drives response at this crucial time of year so we hope that you find this an interesting and insightful start to your planning.
This was taken from our full guide to the Power of Mail for Charity Fundraising available here.
Introduction There will be a new postage kid on the block come January 2021. An even cheaper way to send letters via the Mailmark service. Prices haven’t yet been released but if you have non time critical mail there will be an even better value way to send the item, reducing costs and negating the annual postage price rises. Leave the techy geeky postage stuff to us and be safe in the knowledge that you’re saving ££££’s on your postage. Get in touch to see how we can save you money on your postage rates with a free postage audit. Want to know the techy geeky postage stuff? Cool… keep reading.
Door drop marketing is a powerful, tactile and cost-effective way to reach new customers, with 73% of door drop messages being read, displayed or kept*. It’s customer engagement like this that can really help to boost your business.
The restrictions are easing further and we can now visit friends outside from afar, and create support bubbles with some of our isolated family. This is why this will be our final activity guide, we hope that you've enjoyed them. Following on from last weeks activity guide, we continue to promote togetherness and celebrate our differences into Pride Month. You’ve probably seen your search engines and social media platforms sporting rainbows and colourful details in honour of the LBGTQ+ history and supporting the community. This weeks activity guide includes educational resources that explore LBGTQ+, and other topics that will help to teach us how to appreciate the planet and creativity in our world.
We’re another week on as lockdown continues to ease. Some of your little ones will have returned to school and more and more people are returning to work. Normality may be getting closer, at least here in the UK, but the implications will be long lasting. As we’re sure most of you have heard, there are protests happening in the US and even reaching places in the UK to voice the Black Lives Matter movement after the tragic death of George Floyd. If you’re still home schooling your little ones, good topics to discuss could be ethnic and race awareness and differences, equality, human rights or black history. We’ve included some helpful links to get you started.
Is it Summer? It sure feels like it! What amazing weather for half term! If there were normal circumstances, I’m sure a lot of us would have ventured further and taken mini coastal breaks or maybe even gone abroad. Here at Pepper, we’re luckily to be in the South West and close to lovely beaches. Wherever you are, we hope you’ve had a great week with your family and taken the time to relax and count your blessings before we return to a more fast-paced, sort of normal soon. It’s back to home-schooling next week, and we have some more tips for you. As well as, of course, our weekly favourites. Enjoy the sunshine!
Looking to develop your business during the lockdown? Are you offering a new delivery service locally or nationally? Do you see this growing into a business opportunity beyond lockdown? At Pepper, we can take care of design, print, and distribution* so you can get your message about your product or delivery service into the homes of everyone in your chosen area.
Half term is upon us as we head into the second May bank holiday. We've got our 5 top ideas for activities to keep everyone entertained. My personal favourite is camping in the back garden, especially with the weather forecast to be hot and sunny for all of the week! There is also some exercise moivation as well as the usual round up on recommended show, puzzles and colouring.
We're now in week 8 of lockdown. The government has announced plans to slowly ease the economy back into action with certain sectors going back to work but for many of us the stay at home message has remained the same.
May the force be with you, as this week saw Star Wars Day come and go. I hope that the force is still strong with you as we endure week 7 of lockdown but it seems the dark sides grip is loosening and we may soon be heralding in a new age. One we have not known since before 23rd March 2020.
UPDATE - 20th May 2020 - Scheme has now been extended. Following the popularity of the COVID-19 Open for Business Incentive, Royal Mail have now extended the scheme from a volume cap of 20 million items to 120 million items. The incentive is running until 31 December 2020, and is designed to assist businesses with directly engaging with customers and prospects, and provide a much needed boost to their trading and advertising activity. The changing nature of the Covid-19 situation in the UK means that different segments of the market may wish to engage their customers and prospects at a time which is going to be most impactful. To ensure that businesses are able to receive the support when they need it, and with an emphasis on supporting shorter term volume to keep the market active, the allocation of the overall incentive volume cap (including currently approved applications) is being split as follows: 40 million items for May and June; 60 million items for July to September; 20 million items for October to December. Royal Mail are currently processing over 130 applications received since the incentive launched on 6 May 2020. We can help you with your application and handle all of the paper work for you. As Boris announced last week that we're over the peak of the outbreak and further announcements to come on Sunday about the easing of lockdown restrictions we can start to cast our minds to how we will come out of this. Royal Mail have launched a new COVID-19 incentive which saves a massive 5p per item. This has the potential to save 1000's of pounds and get your message directly in the hands of your audience at this much needed time.
Week 6 of lockdown, the sun has gone and the April showers have made an appearance, but we're not going to let it get us down! Hopefully by now you know what to expect but if you are new to this then as the title denotes we've produced an activity guide for each week of lockdown. You can see the back catalogue on our blog.
Week 5 of lockdown, week 5 of our lockdown activity guide. Hopefully by now you know what to expect but if you are new to this then as the title denotes we've produced an activity guide for each week of lockdown. You can see the back catalogue on our blog.
Whether you're looking to upskill in your current field or looking to branch out into a new area, dip you toe in and expand your horizons. These courses should help you in your career.
As we stretch into this 4th week of lockdown it looks like we may well be here for a few more weeks yet but there is, hopefully, a little light at the end of the tunnel with many media outlets and experts believing that the lockdown restrictions will start to ease from 4th May, a mere 3 weeks away!
A few clients over the past week or so have asked me, is mail safe, given the circumstances that we now find ourselves. So we’ve considered the risks and how to mitigate them.
We may not be experiencing the Easter that any of us thought that we would be enjoying, but at least the sun will be shining and the mercury rising, so hopefully you can all get out in your designated exercise time. While everything is still on hold for the foreseeable future we've put together an Easter special version of our weekly activity guide, packed with fun for all the family while we find ourselves in Lockdown for the extended Easter bank holiday weekend.
We hope that you're all fit and well in the second week of lockdown, we've produced a second issue of our lockdown activity guide for you, to ease the pain. Whether that's total unadulterated boredom, going mad with kids climbing the walls, all out cabin fever or all of the above plus some!
Thousands of people are in or facing a period of quarantine or isolation as a result of Coronavirus. At the best of times, staying away from loved ones, peers and colleagues would be a challenge, but adding the spectre of a potentially life threatening infection to the mix can elevate this to a stressful experience.
We have outlined some key areas below that may be helpful in getting proactive, whether you're acting now or preparing for the bounce back, let’s get busy!
We’re really delighted with the latest issue of our Chicken & Egg magazine. It’s perfect! We love the new size, and the new paper envelope which reduces our plastic usage as a charity, and the saving on postage as a result has been huge. This wouldn’t have been possible with your knowledge and expertise, so a huge thanks to you and the team at Pepper.