There are 3 methods of direct mail distribution that sit on a sliding scale from less targeted, cost effective mass marketing at the unaddressed end of the spectrum to highly targeted 1-2-1 communication at the addressed end with partially addressed sitting in between.
Wait what's JIC Mail? JIC Mail (Joint Industry Committee for Mail) delivers industry-standard audience measurement data for advertising mail and door drops. Advertising mail is the third largest media channel in the UK, worth an estimated £1.7bn annually. Prior to JIC Mail there was no standard data available to compare this channel like for like against other media channels such as TV, Radio or social ads. Now you can compare figures for reach, impressions and much more.
Direct Mail Driving Conversions
What is Carbon Balanced Paper? Carbon Balanced Paper enables you to offset the unavoidable carbon emissions of your office paper and printed marketing communications. Already one of the world’s truly responsible, sustainable, low carbon products, the average carbon impact of your paper can now be measured and offset through the work of World Land Trust. Carbon Balanced Paper is achieved through the preservation of ecologically important standing forests, under real and imminent threat of clearance, locking in carbon that would otherwise be released and securing continued absorption of carbon dioxide from the atmosphere. Following the principles of REDD+, this is recognised as one of the most cost effective and fastest ways to arrest the rise of atmospheric CO2 and global warming effects.
Introduction We're kicking off 2021 with a refresh of our how to guides which have be crafted over the past few years and have been refined and updated as new best practices and software updates have been rolled out.
The digital stamp indicia is designed to mimic the look of a stamp, printed in full colour it's bright and engaging. This has the effect of increasing response rates from recipients due to its perception of being more personal than a black printed PPI (Postage Paid Impression).
BLACK FRIDAY AND CHRISTMAS MAILINGS POSTAGE INCENTIVES. It's only 100 days until Christmas! Can you believe it? As part of our planning for Christmas series we examine some key incentives that could see you earn credit on the mailings that you send at these key periods.
I know that with the recent warm weather we're really only just saying good-bye to summer but with schools back and the nights drawing in, Christmas is just around the corner and now is the time to start planning for it. Christmas is the key trading period for nearly all ecommerce, retailer and supermarket's, that's why we're going to be running a series of posts on how you can best prepare for this period. We're kicking things off with a video below from JICMAIL, who have analysed audience impacts and commercial outcomes from Christmas 2019, to ascertain what benchmarks brands should aim for this year to enable better campaign planning for Ad Mail. It is clear that Mail drives response at this crucial time of year so we hope that you find this an interesting and insightful start to your planning.
This was taken from our full guide to the Power of Mail for Charity Fundraising available here.
Introduction There will be a new postage kid on the block come January 2021. An even cheaper way to send letters via the Mailmark service. Prices haven’t yet been released but if you have non time critical mail there will be an even better value way to send the item, reducing costs and negating the annual postage price rises. Leave the techy geeky postage stuff to us and be safe in the knowledge that you’re saving ££££’s on your postage. Get in touch to see how we can save you money on your postage rates with a free postage audit. Want to know the techy geeky postage stuff? Cool… keep reading.
Door drop marketing is a powerful, tactile and cost-effective way to reach new customers, with 73% of door drop messages being read, displayed or kept*. It’s customer engagement like this that can really help to boost your business.
Looking to develop your business during the lockdown? Are you offering a new delivery service locally or nationally? Do you see this growing into a business opportunity beyond lockdown? At Pepper, we can take care of design, print, and distribution* so you can get your message about your product or delivery service into the homes of everyone in your chosen area.
UPDATE - 20th May 2020 - Scheme has now been extended. Following the popularity of the COVID-19 Open for Business Incentive, Royal Mail have now extended the scheme from a volume cap of 20 million items to 120 million items. The incentive is running until 31 December 2020, and is designed to assist businesses with directly engaging with customers and prospects, and provide a much needed boost to their trading and advertising activity. The changing nature of the Covid-19 situation in the UK means that different segments of the market may wish to engage their customers and prospects at a time which is going to be most impactful. To ensure that businesses are able to receive the support when they need it, and with an emphasis on supporting shorter term volume to keep the market active, the allocation of the overall incentive volume cap (including currently approved applications) is being split as follows: 40 million items for May and June; 60 million items for July to September; 20 million items for October to December. Royal Mail are currently processing over 130 applications received since the incentive launched on 6 May 2020. We can help you with your application and handle all of the paper work for you. As Boris announced last week that we're over the peak of the outbreak and further announcements to come on Sunday about the easing of lockdown restrictions we can start to cast our minds to how we will come out of this. Royal Mail have launched a new COVID-19 incentive which saves a massive 5p per item. This has the potential to save 1000's of pounds and get your message directly in the hands of your audience at this much needed time.
Whether you're looking to upskill in your current field or looking to branch out into a new area, dip you toe in and expand your horizons. These courses should help you in your career.
A few clients over the past week or so have asked me, is mail safe, given the circumstances that we now find ourselves. So we’ve considered the risks and how to mitigate them.
We have outlined some key areas below that may be helpful in getting proactive, whether you're acting now or preparing for the bounce back, let’s get busy!