Planning for Christmas - Insights and learnings for retail and ecommerce

  • Resources
  • Planning
  • Retail
  • E-commerce

I know that with the recent warm weather we're really only just saying good-bye to summer but with schools back and the nights drawing in, Christmas is just around the corner and now is the time to start planning for it.

Christmas is the key trading period for nearly all ecommerce, retailer and supermarket's, that's why we're going to be running a series of posts on how you can best prepare for this period.

We're kicking things off with a video below from JICMAIL, who have analysed audience impacts  and commercial outcomes from Christmas 2019, to ascertain what benchmarks brands should aim for this year to enable better campaign planning for Ad Mail.

It is clear that Mail drives response at this crucial time of year so we hope that you find this an interesting and insightful start to your planning. 

 

 

Get the latest updates

Most Popular

Direct mail marketing
Is digital really greener than print?
14-Feb 2020   |   3 Min Read
adobe
How to prepare a print ready Roll, Gate or Z-Fold document in InDesign
06-Aug 2015   |   6 Min Read
FSC
How to Brief a Print Supplier
08-Apr 2021   |   5 Min Read

Contact us

Looking for solutions to your print needs? Contact us today

Get in Touch using the form below and we will be in touch!