The digital age tempts marketers to focus all their time and money online. While it’s important to reach people on the internet, it’s crucial that you don’t forget the value of tried and tested offline marketing efforts.
Direct mail campaigns can be powerful marketing tools but there is a perception that they’re not so good for the environment. The reality is that their impact will be directly controlled by the people in charge of the campaign. The decisions that you make throughout will affect how eco-friendly your materials can be.
A successful direct mail campaign involves more than sending flyers out and hoping for the best. It takes careful planning, creative skills and good data to reach the right people and make your message stick. When it’s run well, a direct mail campaign can offer an excellent return on investment and win you loyal customers.
Over the past decade, more firms than ever have begun allocating an increasing amount of budget and resources to digital marketing in order to achieve strategic goals, while traditional marketing efforts become more and more scarce. In short, this shift is based on the recent evidence that online marketing efforts can be cheaper, easier to measure and analysed, as well as providing a greater insight into a company’s active clientele base. This, in turn, provides answers to the age-old marketing question of how to build a brand.
If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.
We can help to ensure that your data is managed & cleansed correctly but most importantly we will work with you to ensure your data is GDPR compliant. In addition to this we can create prospect pools, perform analysis and profile your data. Our range of sophisticated data processing services are designed to complement and integrate with the full range of mailing house solutions that we provide, including direct mail management, personalisation, lettershop and polythene enclosing.
The majority of your marketing will be digital but have you considered that many consumers want information and offers via print communications? Have you considered the advantages of a print campaign? Tangible and attention grabbing media helps connect businesses with consumers at home, on their terms.
We’ve all suffered the irritation of having to sift through a slew of junk mail on a Saturday morning. It’s not surprising, therefore, that a lot of companies have been put off considering direct mail campaigns for themselves. With the right planning, some know-how and a little inventiveness, direct mail can be an effective weapon in your marketing, sales and promotions arsenal.
Good planning and preparation can make a huge difference when it comes to running a print campaign. Putting aside some time to define the objectives of a campaign; and benchmarking your current position so you can understand the effectiveness of a campaign, is time well spent.
Our end client had a last-minute request for 3,000 survey packs and it was something we couldn’t really achieve as we have had almost 24 hour work from our election team this week and last week so I opted to outsource. I contacted David on the 26th and he provided me with a very quick turnaround quote that enabled me to place the order that day.
During the order process, I was given a web-based proof to sign off (I was very impressed with it and it was better than receiving a printed Sherpa proof as it simulated the finish product). A few days later, I received a photograph of the finished pack and again, that made me feel very confident to approve the job. The whole process was well managed by Pepper and Teresa in particular was a delight to deal with.
I’d like to offer my thanks for a job very well done. I’m pleased with the finished product, it presented excellent value for money and I am more than likely to use this method the next time the job appears in my inbox.
Thanks to Teresa and also to David for exceptional customer service.