Blogs

Direct mail marketing

How to improve online conversions with offline marketing campaigns

The digital age tempts marketers to focus all their time and money online. While it’s important to reach people on the internet, it’s crucial that you don’t forget the value of tried and tested offline marketing efforts.

Direct mail marketing

Using demographic and psychographic insights to fuel your marketing strategy

It’s easy to think that marketing is all about numbers. When return on investment and increased growth are in the back of your mind at all times it’s only natural.

Direct mail marketing

How to run eco-friendly print ads

Direct mail campaigns can be powerful marketing tools but there is a perception that they’re not so good for the environment. The reality is that their impact will be directly controlled by the people in charge of the campaign. The decisions that you make throughout will affect how eco-friendly your materials can be.

Direct mail marketing

What makes a successful direct mail campaign

A successful direct mail campaign involves more than sending flyers out and hoping for the best. It takes careful planning, creative skills and good data to reach the right people and make your message stick. When it’s run well, a direct mail campaign can offer an excellent return on investment and win you loyal customers.

Direct mail marketing

6 offline strategies to build your online brand identity

Over the past decade, more firms than ever have begun allocating an increasing amount of budget and resources to digital marketing in order to achieve strategic goals, while traditional marketing efforts become more and more scarce. In short, this shift is based on the recent evidence that online marketing efforts can be cheaper, easier to measure and analysed, as well as providing a greater insight into a company’s active clientele base. This, in turn, provides answers to the age-old marketing question of how to build a brand.

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Pepper Data Quality & Matching Whitepaper - Demystifying Data

A brief summary of each section of the Whitepaper can be read below, enter your name and email to download the full printable PDF version (We send you a link on email too if you're on your phone now, don't worry!)  

campaigns

Creating a direct mail campaign – why your data is important

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.

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Free direct mail data health check with Pepper

We can help to ensure that your data is managed correctly, create prospect pools, perform analysis, cleanse and profile your data. Our range of sophisticated data processing services are designed to complement and integrate with the full range of mailing house solutions that we provide, including direct mail management, personalisation, lettershop and polythene enclosing.

Direct mail marketing

The Power of Direct Mail Marketing

The majority of your marketing will be digital but have you considered that many consumers want information and offers via print communications? Have you considered the advantages of a print campaign? Tangible and attention grabbing media helps connect businesses with consumers at home, on their terms.

Direct mail marketing

Hitting the target with direct mail campaigns

We’ve all suffered the irritation of having to sift through a slew of junk mail on a Saturday morning. It’s not surprising, therefore, that a lot of companies have been put off considering direct mail campaigns for themselves. With the right planning, some know-how and a little inventiveness, direct mail can be an effective weapon in your marketing, sales and promotions arsenal.

brand identity

5 Steps Towards a Successful Print Campaign

Good planning and preparation can make a huge difference when it comes to running a print campaign.  Putting aside some time to define the objectives of a campaign; and benchmarking your current position so you can understand the effectiveness of a campaign, is time well spent.

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Client Testimonial

My directors and my Head of Marketing have had very high praise for the samples that got here today, they’re very impressed with the quality which helps the mailer tenfold. It’s very punchy. So, thank you guys, as ever, it is very much appreciated. Very nice work.

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