Pepper News

How to improve online conversions with offline marketing campaigns
01
Oct
2018

How to improve online conversions with offline marketing campaigns

Direct mail marketing

The digital age tempts marketers to focus all their time and money online. While it’s important to reach people on the internet, it’s crucial that you don’t forget the value of tried and tested offline marketing efforts.[…]

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Using demographic and psychographic insights to fuel your marketing strategy
01
Sep
2018

Using demographic and psychographic insights to fuel your marketing strategy

Direct mail marketing

It’s easy to think that marketing is all about numbers. When return on investment and increased growth are in the back of your mind at all times it’s only natural.[…]

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How to run eco-friendly print ads
16
Jul
2018

How to run eco-friendly print ads

Direct mail marketing · Environment · Printing tips and advice

Direct mail campaigns can be powerful marketing tools but there is a perception that they’re not so good for the environment. The reality is that their impact will be directly controlled by the people in charge of the campaign. The decisions that you make throughout will affect how eco-friendly your materials can be.[…]

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What makes a successful direct mail campaign
03
Jul
2018

What makes a successful direct mail campaign

Direct mail marketing · Resources · Training

A successful direct mail campaign involves more than sending flyers out and hoping for the best. It takes careful planning, creative skills and good data to reach the right people and make your message stick. When it’s run well, a direct mail campaign can offer an excellent return on investment and win you loyal customers.[…]

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6 offline strategies to build your online brand identity
15
Jun
2018

6 offline strategies to build your online brand identity

Direct mail marketing · Printing tips and advice

Over the past decade, more firms than ever have begun allocating an increasing amount of budget and resources to digital marketing in order to achieve strategic goals, while traditional marketing efforts become more and more scarce. In short, this shift is based on the recent evidence that online marketing efforts can be cheaper, easier to measure and analysed, as well as providing a greater insight into a company’s active clientele base. This, in turn, provides answers to the age-old marketing question of how to build a brand.[…]

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Pepper Data Quality & Matching Whitepaper - Demystifying Data
11
Nov
2015

Pepper Data Quality & Matching Whitepaper - Demystifying Data

Charities · advice · Data Tips and Advice · Direct mail marketing · Direct Mail Services · Environment · Mailing Tips and Advice · Publishing · Resources · Training · data cleansing · Data Processing · Marketing · resource

A brief summary of each section of the Whitepaper can be read below, enter your name and email to download the full printable PDF version (We send you a link on email too if you're on your phone now, don't worry!)  […]

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Creating a direct mail campaign – why your data is important
17
Sep
2014

Creating a direct mail campaign – why your data is important

campaigns · Direct mail marketing · Direct Mail · Marketing · printing

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.[…]

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Free direct mail data health check with Pepper
17
Sep
2014

Free direct mail data health check with Pepper

budget · direct mail campaigns · Direct mail marketing · Pepper news · Print · Data Processing · Marketing

We can help to ensure that your data is managed correctly, create prospect pools, perform analysis, cleanse and profile your data. Our range of sophisticated data processing services are designed to complement and integrate with the full range of mailing house solutions that we provide, including direct mail management, personalisation, lettershop and polythene enclosing.[…]

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The Power of Direct Mail Marketing
09
Jul
2014

The Power of Direct Mail Marketing

Direct mail marketing · Direct Mail Services · enclosing solutions · media inserts · our guide to print finishes · point of sale · print management · printing

The majority of your marketing will be digital but have you considered that many consumers want information and offers via print communications? Have you considered the advantages of a print campaign? Tangible and attention grabbing media helps connect businesses with consumers at home, on their terms.[…]

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Hitting the target with direct mail campaigns
26
Jun
2014

Hitting the target with direct mail campaigns

Direct mail marketing · Direct Mail Services · Litho Printing · Direct Mail · Direct Mail Services UK · Mailing House · Mailing House in Plymouth

We’ve all suffered the irritation of having to sift through a slew of junk mail on a Saturday morning. It’s not surprising, therefore, that a lot of companies have been put off considering direct mail campaigns for themselves. With the right planning, some know-how and a little inventiveness, direct mail can be an effective weapon in your marketing, sales and promotions arsenal.[…]

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