News, Tips & Advice, Insight

Pepper are proud to be accredited JIC Mail Partners

Posted by Saul Whitford on May 27, 2021 5:12:08 PM

Wait what's JIC Mail? JIC Mail (Joint Industry Committee for Mail) delivers industry-standard audience measurement data for advertising mail and door drops. Advertising mail is the third largest media channel in the UK, worth an estimated £1.7bn annually. Prior to JIC Mail there was no standard data available to compare this channel like for like against other media channels such as TV, Radio or social ads. Now you can compare figures for reach, impressions and much more.

FSC, How to, Tips & Advice

How to Brief a Print Supplier

Posted by PepperComms on Apr 8, 2021 12:30:00 PM

The work your print supplier produces for you will only be as good as the brief you give them. Therefore, it’s important to give them as much information as possible to ensure a great result. It might be worthwhile (and certainly more cost-effective) to have several print jobs done at the same time e.g. brochures, mailers, letterheads, flyers, etc., so have a think about all your printing requirements that could possibly be done at the same time.

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