Blogs

Printing tips and advice

How to transfer digital designs to print

Though direct mail marketing is an offline channel, digital design is the standard way of creating the campaign’s materials. However, you can’t just have a designer mock something up and assume that the printed material will look good.

Direct mail marketing

How to run eco-friendly print ads

Direct mail campaigns can be powerful marketing tools but there is a perception that they’re not so good for the environment. The reality is that their impact will be directly controlled by the people in charge of the campaign. The decisions that you make throughout will affect how eco-friendly your materials can be.

Direct mail marketing

6 offline strategies to build your online brand identity

Over the past decade, more firms than ever have begun allocating an increasing amount of budget and resources to digital marketing in order to achieve strategic goals, while traditional marketing efforts become more and more scarce. In short, this shift is based on the recent evidence that online marketing efforts can be cheaper, easier to measure and analysed, as well as providing a greater insight into a company’s active clientele base. This, in turn, provides answers to the age-old marketing question of how to build a brand.

creative design

Our Guide to Specialist Print Finishes

Using a specialist print finish can make your printed artwork stand-out and can be the perfect addition to your direct mail campaign. There are a wide range of finishes you can apply to your design. Have you ever considered adding a Spot UV varnish, embossing, hot foil or lamination?

artwork files

Tips of the Trade - Creating a PDF from InDesign

It can be frustrating and confusing when you are dealing with the best settings to export your artwork to PDF. Here are our useful tips for Adobe InDesign to ensure you get the best results from your print.

biodegradable polywrap

How to Brief a Print Supplier

The work your print supplier produces for you will only be as good as the brief you give them. Therefore, it’s important to give them as much information as possible to ensure a great result. It might be worthwhile (and certainly more cost-effective) to have several print jobs done at the same time e.g. brochures, mailers, letterheads, flyers, etc., so have a think about all your printing requirements that could possibly be done at the same time.

Litho Printing

5 tips for managing print collateral

Look in to your office store cupboard; we’re willing to bet that there is some unused print collateral in there; anything from dusty, out-of-date brochures, through to unused stationery with the wrong address on it. Take heart, you’re not alone in having a surplus of unused print collateral. Not only is unused print costly it’s also wasteful and impractical - what else could you be storing instead?

Litho Printing in Plymouth

Make Money And Save Money Using A Print Management Company

A print management company can help your business make money and save money by designing, creating, printing, warehousing, and distributing all the printed suppliers, sales materials, and promotional materials that a business uses on a daily basis.

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We’re really delighted with the latest issue of our Chicken & Egg magazine. It’s perfect! We love the new size, and the new paper envelope which reduces our plastic usage as a charity, and the saving on postage as a result has been huge. This wouldn’t have been possible with your knowledge and expertise, so a huge thanks to you and the team at Pepper.

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