Pepper News

How to transfer digital designs to print
01
Nov
2018

How to transfer digital designs to print

Printing tips and advice

Though direct mail marketing is an offline channel, digital design is the standard way of creating the campaign’s materials. However, you can’t just have a designer mock something up and assume that the printed material will look good.[…]

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How to run eco-friendly print ads
16
Jul
2018

How to run eco-friendly print ads

Direct mail marketing · Environment · Printing tips and advice

Direct mail campaigns can be powerful marketing tools but there is a perception that they’re not so good for the environment. The reality is that their impact will be directly controlled by the people in charge of the campaign. The decisions that you make throughout will affect how eco-friendly your materials can be.[…]

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6 offline strategies to build your online brand identity
15
Jun
2018

6 offline strategies to build your online brand identity

Direct mail marketing · Printing tips and advice

Over the past decade, more firms than ever have begun allocating an increasing amount of budget and resources to digital marketing in order to achieve strategic goals, while traditional marketing efforts become more and more scarce. In short, this shift is based on the recent evidence that online marketing efforts can be cheaper, easier to measure and analysed, as well as providing a greater insight into a company’s active clientele base. This, in turn, provides answers to the age-old marketing question of how to build a brand.[…]

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Our Guide to Specialist Print Finishes
10
Jul
2014

Our Guide to Specialist Print Finishes

creative design · Marketing · printing · Printing tips and advice

Using a specialist print finish can make your printed artwork stand-out and can be the perfect addition to your direct mail campaign. There are a wide range of finishes you can apply to your design. Have you ever considered adding a Spot UV varnish, embossing, hot foil or lamination?[…]

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Tips of the Trade - Creating a PDF from InDesign or Quark
10
Jul
2014

Tips of the Trade - Creating a PDF from InDesign or Quark

artwork files · creative design · printing · Printing tips and advice

It can be frustrating and confusing when you are dealing with the best settings to export your artwork to PDF. Here are our useful tips for Adobe InDesign or Quark Xpress to ensure you get the best results from your print.[…]

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How to Brief a Print Supplier
30
Jun
2014

How to Brief a Print Supplier

biodegradable polywrap · brochures · Carbon Footprint · carbon neutral · flyers · FSC · FSC paper · mailers · Pantone · Print · vegetable ink · green credentials · ISO 14001 · letterheads · Print Supplier · printing · Printing tips and advice

The work your print supplier produces for you will only be as good as the brief you give them. Therefore, it’s important to give them as much information as possible to ensure a great result. It might be worthwhile (and certainly more cost-effective) to have several print jobs done at the same time e.g. brochures, mailers, letterheads, flyers, etc., so have a think about all your printing requirements that could possibly be done at the same time.[…]

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Get Your Print and Marketing Communications on Trend for Summer 2014
27
Jun
2014

Get Your Print and Marketing Communications on Trend for Summer 2014

brands · creative · creative design · design · design trends · font · fonts · logos · Print · print and design · printed material · printing techniques · flat design · Marketing · printing · printing jobs · Printing tips and advice

After the high of national and international events in 2012 and 2013 which saw some huge graphic design projects including the Olympics and Golden Jubilee Celebrations take place. 2014 is shaping up to be a year of budget sensitive, smaller design and marketing projects for many businesses. This is influencing the way printing jobs are approached and designed, which in turn is affected by technological advancements in printing techniques.[…]

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5 tips for managing print collateral
25
Jun
2014

5 tips for managing print collateral

Litho Printing · print management company · Direct Mail · Direct Mail Services UK · print management · Printing tips and advice

Look in to your office store cupboard; we’re willing to bet that there is some unused print collateral in there; anything from dusty, out-of-date brochures, through to unused stationery with the wrong address on it. Take heart, you’re not alone in having a surplus of unused print collateral. Not only is unused print costly it’s also wasteful and impractical - what else could you be storing instead?[…]

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Make Money And Save Money Using A Print Management Company
24
Jun
2014

Make Money And Save Money Using A Print Management Company

Litho Printing in Plymouth · Litho Printing Services · print management · Printing tips and advice

A print management company can help your business make money and save money by designing, creating, printing, warehousing, and distributing all the printed suppliers, sales materials, and promotional materials that a business uses on a daily basis.[…]

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