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Though direct mail marketing is an offline channel, digital design is the standard way of creating the campaign’s materials. However, you can’t just have a designer mock something up and assume that the printed material will look good.

Over the past decade, more firms than ever have begun allocating an increasing amount of budget and resources to digital marketing in order to achieve strategic goals, while traditional marketing efforts become more and more scarce. In short, this shift is based on the recent evidence that online marketing efforts can be cheaper, easier to measure and analysed, as well as providing a greater insight into a company’s active clientele base. This, in turn, provides answers to the age-old marketing question of how to build a brand.

Using a specialist print finish can make your printed artwork stand-out and can be the perfect addition to your direct mail campaign. There are a wide range of finishes you can apply to your design. Have you ever considered adding a Spot UV varnish, embossing, hot foil or lamination?

It can be frustrating and confusing when you are dealing with the best settings to export your artwork to PDF. Here are our useful tips for Adobe InDesign to ensure you get the best results from your print.