Blogs

FSC, How to, Tips & Advice

How to Brief a Print Supplier

Posted by PepperComms on Apr 8, 2021 12:30:00 PM

The work your print supplier produces for you will only be as good as the brief you give them. Therefore, it’s important to give them as much information as possible to ensure a great result. It might be worthwhile (and certainly more cost-effective) to have several print jobs done at the same time e.g. brochures, mailers, letterheads, flyers, etc., so have a think about all your printing requirements that could possibly be done at the same time.

COVID-19, Family, Coronavirus, Business, Health

Pepper Coronavirus (COVID-19) Update

Posted by PepperComms on Apr 3, 2020 2:26:12 PM

Coronavirus (COVID-19) Update - 03 April

adobe, advice, artwork guide, design, design for print, guide, indesign, pdf, Resources, graphic design, resource, How to

How to create a PDF/X1-a PDF from InDesign 2020

Posted by PepperComms on Mar 13, 2020 2:27:01 PM

Whether you’re a seasoned designer or a newb, follow our guide for Pepper perfect PDF’s.

direct mail campaigns, Direct mail marketing, Data Processing, Marketing, Database Quality, Free Data Audit, Data

Free Data Audit From Pepper

Posted by PepperComms on Feb 17, 2020 4:00:01 PM

“Marketers waste 21% of their marketing budget because of bad data”.

Direct mail marketing, Environment, FSC paper, Trees, paper

Is digital really greener than print?

Posted by PepperComms on Feb 14, 2020 1:14:19 PM

We’re all now living in a digital society – and increasingly, that’s how we’re talking to each other too.

Direct mail marketing

How to improve online conversions with offline marketing campaigns

Posted by PepperComms on Feb 3, 2020 3:33:54 PM

The dominance of the screen in the digital age tempts marketers to focus on solely online campaigns. While it’s vital to reach people where they spend most of their time, it’s crucial that you don’t entirely ignore the value of tried and tested offline marketing tactics too.

Direct mail marketing, Direct Mail Services, Litho Printing, Direct Mail, Direct Mail Services UK, Mailing House, Mailing House in Plymouth

Hitting the target with direct mail campaigns

Posted by PepperComms on Jan 31, 2020 2:19:08 PM

A successful direct mail campaign requires the right planning, some know-how, a little inventiveness and an effective and innovative production partner to help you achieve your targets.

Direct mail marketing

Using demographic and psychographic insights to fuel your marketing in 2020

Posted by PepperComms on Jan 2, 2020 1:18:25 PM

It’s easy to think that marketing is all about numbers. When return on investment and increased growth are in the back of your mind at all times it’s only natural.

Printing tips and advice

How to transfer digital designs to print

Posted by PepperComms on Nov 1, 2018 9:00:51 AM

Though direct mail marketing is an offline channel, digital design is the standard way of creating the campaign’s materials. However, you can’t just have a designer mock something up and assume that the printed material will look good.

News

4 local marketing ideas to help your business get noticed

Posted by PepperComms on Aug 1, 2018 9:00:18 AM

Small businesses are the lifeblood of the UK economy, with 60% of workers in the UK employed by a SME (small to medium sized enterprise). Many of these businesses exist to serve a particular area in the UK. They could be anything from an independent cafe in a town centre to a law firm that works with clients in the same city.

Direct mail marketing, Resources, Training

What makes a successful direct mail campaign

Posted by PepperComms on Jul 3, 2018 10:00:21 AM

A successful direct mail campaign involves more than sending flyers out and hoping for the best. It takes careful planning, creative skills and good data to reach the right people and make your message stick. When it’s run well, a direct mail campaign can offer an excellent return on investment and win you loyal customers.

Direct mail marketing, Printing tips and advice

6 offline strategies to build your online brand identity

Posted by PepperComms on Jun 15, 2018 3:25:30 PM

Over the past decade, more firms than ever have begun allocating an increasing amount of budget and resources to digital marketing in order to achieve strategic goals, while traditional marketing efforts become more and more scarce. In short, this shift is based on the recent evidence that online marketing efforts can be cheaper, easier to measure and analysed, as well as providing a greater insight into a company’s active clientele base. This, in turn, provides answers to the age-old marketing question of how to build a brand.

Charities, advice, Data Tips and Advice, Direct mail marketing, Direct Mail Services, Environment, Mailing Tips and Advice, Publishing, Resources, Training, data cleansing, Data Processing, Marketing, resource

Pepper Data Quality & Matching Whitepaper - Demystifying Data

Posted by PepperComms on Nov 11, 2015 10:16:50 AM

A brief summary of each section of the Whitepaper can be read below, enter your name and email to download the full printable PDF version (We send you a link on email too if you're on your phone now, don't worry!)  

adobe, advice, artwork guide, design, design for print, guide, indesign, pdf, Resources, graphic design, resource

How to prepare a print ready multi-page document in InDesign

Posted by PepperComms on Aug 7, 2015 1:41:54 PM

Read the article below to download the printable PDF version

adobe, advice, artwork guide, design, design for print, guide, indesign, Resources, graphic design, resource

How to prepare a print ready Roll, Gate or Z-Fold document in InDesign

Posted by PepperComms on Aug 6, 2015 12:28:05 PM

Read the article below to download the printable PDF version

campaigns, Direct mail marketing, Direct Mail, Marketing, printing

Creating a direct mail campaign – why your data is important

Posted by PepperComms on Sep 17, 2014 4:59:53 PM

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.

budget, direct mail campaigns, Direct mail marketing, Pepper news, Print, Data Processing, Marketing

Free direct mail data health check with Pepper

Posted by PepperComms on Sep 17, 2014 4:41:35 PM

We can help to ensure that your data is managed & cleansed correctly but most importantly we will work with you to ensure your data is GDPR compliant.  In addition to this we can create prospect pools, perform analysis and profile your data. Our range of sophisticated data processing services are designed to complement and integrate with the full range of mailing house solutions that we provide, including direct mail management, personalisation, lettershop and polythene enclosing.

creative design, Marketing, printing, Printing tips and advice

Our Guide to Specialist Print Finishes

Posted by PepperComms on Jul 10, 2014 2:36:31 PM

Using a specialist print finish can make your printed artwork stand-out and can be the perfect addition to your direct mail campaign. There are a wide range of finishes you can apply to your design. Have you ever considered adding a Spot UV varnish, embossing, hot foil or lamination?

artwork files, creative design, printing, Printing tips and advice

Tips of the Trade - Creating a PDF from InDesign

Posted by PepperComms on Jul 10, 2014 12:22:38 PM

It can be frustrating and confusing when you are dealing with the best settings to export your artwork to PDF. Here are our useful tips for Adobe InDesign to ensure you get the best results from your print.

Direct mail marketing, Direct Mail Services, enclosing solutions, media inserts, our guide to print finishes, point of sale, print management, printing

The Power of Direct Mail Marketing

Posted by PepperComms on Jul 9, 2014 12:36:02 PM

The majority of your marketing will be digital but have you considered that many consumers want information and offers via print communications? Have you considered the advantages of a print campaign? Tangible and attention grabbing media helps connect businesses with consumers at home, on their terms.

Print, News, Data Processing, Direct Mail, Marketing

Direct mail campaigns – your data is important

Posted by PepperComms on Feb 7, 2014 5:52:03 PM

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.

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We’re really delighted with the latest issue of our Chicken & Egg magazine. It’s perfect! We love the new size, and the new paper envelope which reduces our plastic usage as a charity, and the saving on postage as a result has been huge. This wouldn’t have been possible with your knowledge and expertise, so a huge thanks to you and the team at Pepper.

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