Blogs

Resources

100 Days til Christmas - Planning Black Friday & Festive Mailings

BLACK FRIDAY AND CHRISTMAS MAILINGS POSTAGE INCENTIVES. It's only 100 days until Christmas! Can you believe it? As part of our planning for Christmas series we examine some key incentives that could see you earn credit on the mailings that you send at these key periods.

Direct Mail

Back to Business Scheme - How to reach customers after lockdown.

Looking to develop your business during the lockdown? Are you offering a new delivery service locally or nationally? Do you see this growing into a business opportunity beyond lockdown? At Pepper, we can take care of design, print, and distribution* so you can get your message about your product or delivery service into the homes of everyone in your chosen area.

Mailing Tips and Advice

Save 5p per item with new COVID-19 Open for Business Incentive

UPDATE - 20th May 2020 - Scheme has now been extended. Following the popularity of the COVID-19 Open for Business Incentive, Royal Mail have now extended the scheme from a volume cap of 20 million items to 120 million items. The incentive is running until 31 December 2020, and is designed to assist businesses with directly engaging with customers and prospects, and provide a much needed boost to their trading and advertising activity. The changing nature of the Covid-19 situation in the UK means that different segments of the market may wish to engage their customers and prospects at a time which is going to be most impactful. To ensure that businesses are able to receive the support when they need it, and with an emphasis on supporting shorter term volume to keep the market active,  the allocation of the overall incentive volume cap (including currently approved applications) is being split as follows: 40 million items for May and June; 60 million items for July to September; 20 million items for October to December. Royal Mail are currently processing over 130 applications received since the incentive launched on 6 May 2020. We can help you with your application and handle all of the paper work for you. As Boris announced last week that we're over the peak of the outbreak and further announcements to come on Sunday about the easing of lockdown restrictions we can start to cast our minds to how we will come out of this. Royal Mail have launched a new COVID-19 incentive which saves a massive 5p per item. This has the potential to save 1000's of pounds and get your message directly in the hands of your audience at this much needed time. 

Direct mail marketing

Is mail safe in the time of Coronavirus?

A few clients over the past week or so have asked me, is mail safe, given the circumstances that we now find ourselves. So we’ve considered the risks and how to mitigate them.

budget

Ways to be proactive in these challenging times

We have outlined some key areas below that may be helpful in getting proactive, whether you're acting now or preparing for the bounce back, let’s get busy!

direct mail campaigns

Free Data Audit From Pepper

“Marketers waste 21% of their marketing budget because of bad data”.

Charities

Pepper Data Quality & Matching Whitepaper - Demystifying Data

A brief summary of each section of the Whitepaper can be read below, enter your name and email to download the full printable PDF version (We send you a link on email too if you're on your phone now, don't worry!)  

campaigns

Creating a direct mail campaign – why your data is important

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.

budget

Free direct mail data health check with Pepper

We can help to ensure that your data is managed & cleansed correctly but most importantly we will work with you to ensure your data is GDPR compliant.  In addition to this we can create prospect pools, perform analysis and profile your data. Our range of sophisticated data processing services are designed to complement and integrate with the full range of mailing house solutions that we provide, including direct mail management, personalisation, lettershop and polythene enclosing.

creative design

Our Guide to Specialist Print Finishes

Using a specialist print finish can make your printed artwork stand-out and can be the perfect addition to your direct mail campaign. There are a wide range of finishes you can apply to your design. Have you ever considered adding a Spot UV varnish, embossing, hot foil or lamination?

Print

Direct mail campaigns – your data is important

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.

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Client Testimonial

We’re really delighted with the latest issue of our Chicken & Egg magazine. It’s perfect! We love the new size, and the new paper envelope which reduces our plastic usage as a charity, and the saving on postage as a result has been huge. This wouldn’t have been possible with your knowledge and expertise, so a huge thanks to you and the team at Pepper.

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