Carbon Balanced Paper - All you need to know

  • Environment

What is Carbon Balanced Paper?

Carbon Balanced Paper enables you to offset the unavoidable carbon emissions of your office paper and printed marketing communications. Already one of the world’s truly responsible, sustainable, low carbon products, the average carbon impact of your paper can now be measured and offset through the work of World Land Trust. Carbon Balanced Paper is achieved through the preservation of ecologically important standing forests, under real and imminent threat of clearance, locking in carbon that would otherwise be released and securing continued absorption of carbon dioxide from the atmosphere. Following the principles of REDD+, this is recognised as one of the most cost effective and fastest ways to arrest the rise of atmospheric CO2 and global warming effects.

Why is this important?

Taking positive action with Carbon Balanced Paper helps combat global warming and deliver against your corporate social responsibility. Businesses, government and the public sector, along with your customers, employees and other stakeholders are increasingly focused on reducing their environmental impacts. Carbon Balanced Paper is a simple choice that will reduce the carbon impact of your office paper and printed marketing communications, quantifying the amount of CO2 balanced and the area of high value conservation land preserved.

66% of global consumers say they’re willing to pay more for sustainable brands1


55% of young people in the UK say they would be more loyal to a brand that was reducing its carbon footprint2

Who is World Land Trust?

World Land Trust is an international conservation charity that protects the world’s most biologically significant and threatened habitats acre by acre. Instrumental in the purchase and protection of more than 700,000 acres of habitat in Africa, Asia, Central and South America and the UK to create reserves and give permanent protection to habitats and wildlife. The work of World Land Trust is actively supported by their passionate and dedicated patrons.

“The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of.” 

- Sir David Attenborough

WLT Endangered Species

Making a real difference.

Carbon Balanced Paper supports World Land Trust projects in Vietnam, one of the most biologically diverse countries on Earth and an area of international conservation importance. Vietnam is one of the fastest growing economies in the world and this is putting immense pressure on its exceptional biodiversity. World Land Trust is working with Viet Nature Conservation Centre to protect the entire forest of the Khe Nuoc Trong, an area covering nearly 50,000 acres. By protecting and aiding the recovery of the forest approximately 50,000 tonnes of carbon dioxide emissions will be absorbed each year. Khe Nuoc Trong is home to 41 threatened species listed on the IUCN Red List, 8 of which are endangered and 6 of which are critically endangered.

Benefits for your organisation.

Carbon balancing your paper will reduce your carbon impact and enhance your brand. You will be issued with a unique World Land Trust Carbon Balanced Paper logo that you can include on your printed material to demonstrate and communicate your commitment to reduce your carbon impact. You will also receive a certificate to advise the amount of CO2 balanced and the area of land protected as a result of your positive action.

WLT Sample Certificate

How to get involved?

If you'd like your next campaign to utilise Carbon balanced paper then just talk to one of our team who will be happy to guide you through the simple process involved, which usually only involves a marginal increase in the paper costs. 

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16,000 ACRES of threatened forest has been protected, which is equivalent to 9,080 football pitches

1 - Neilson

2- Carbon Trust


Photo by Lukasz Szmigiel on Unsplash

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