Top 10 reasons to use Mail for Charity Fundraising and more
This was taken from our full guide to the Power of Mail for Charity Fundraising available here.
The ability to personalise and tailor mail helps to bring recipients closer to the charity and cause.
A s a physical item, people tend to hold onto mail longer, to look at it more than once, reminded by its presence to act.
It’ s easy to share and by arriving at someone’s home is likely to be seen by more than the recipient alone.
Mail provides the space to tell and illustrate a story well, helping to communicate impact and build engagement.
5. RELATIONSHIP BUILDING
The public recognise the effort and cost that goes into writing and sending mail, helping communicate that they are valued by the charity.
People can choose what they receive by mail and when to look at it, increasing their receptivity to charity communications.
It gives charities the ability to reach out to people who may have seen a campaign elsewhere to continue or expand the story (pairing particularly well with TV and digital).
8. IN THE HOME
Mail is unique; the only channel that will transport a physical item directly into people’s homes.
Whether charities choose to send leaflets or welcome packs, newsletters or thank you cards, mail is versatile, enabling charities to communicate their message in their own way.
10. DRIVING RESPONSE
Mail adds value, particularly as part of an integrated approach, increasing ROI and driving response.
Like this? You can find more tips like this and so much more in our guide to mail for fundraisers, a downloadable guide you can find here.