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campaigns, Direct mail marketing, Direct Mail, Marketing, printing

Creating a direct mail campaign – why your data is important

Posted by PepperComms on Sep 17, 2014 4:59:53 PM

If your mailing list isn’t current you could face some embarrassing implications to your marketing campaign not to mention loss of investment. How do you expect to get your predicted response rates if you don’t check your data regularly? With seven thousand people moving home each day it’s easy to see how your carefully prepared material can end up in the wrong hands and straight into the recycling.

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